The world of digital marketing is a big and broad one. From content marketing to email marketing, paid ads to SEO, there’s a lot of bases to cover. Not all of them, however, are worth your time and energy–especially for small to medium-sized businesses. So, to save you the brainache of narrowing down your options, here are 5 digital marketing strategies proven to grow your business.
1. Social media
Digital marketing wouldn’t be what it is today without social media. When it comes to a direct means of engaging with an audience, there simply is nothing that rivals social media. Platforms like Facebook and Instagram have an enormous reach. This makes them a lucrative alternative to other digital marketing channels. And the best thing is—social media isn’t going anywhere anytime soon.
Whether it’s the more B2B-friendly environment of LinkedIn, or the magical advertising algorithms of Facebook and Instagram, social media is worth your time and attention.
Search engine optimisation (or SEO) is one of the best investments small- to medium-sized businesses can make. This is because SEO is your business’ dialogue with Google–you know, that place where over 90% of the world’s internet searches are made.
More specifically, SEO is about playing by Google’s rules in order to get your website seen by as many people as possible. By telling Google what your business does (i.e., the products/services you sell, your location, etc.), Google can then direct internet users who are trying to find products/services like yours to your website.
For more on the basics of SEO for accelerating your online sales, click here and read our beginner’s breakdown.
3. Blog management
Blogging is a tried and tested digital marketing strategy. There’s never been a way to hit so many nails on the head all in one. A well-written and regularly scheduled blog not only drives traffic to your website, it sells your services, keeps your existing customers in the loop, and allows you to grow both the personality and credibility of your business.
If you’re in need of a blog strategy, try this on for size: Tap into the questions your customer base is asking and offer them solutions in writing. Even better–by optimising your blog posts for search engines, they’ll be directed to the people wanting them the most. As you can guess, blog management and SEO go together like bread and butter.
4. Google Ads
For most businesses looking to extend their digital reach on a budget, paid ads usually aren’t the first port of call. Spending money on advertising is a gamble, but less so when you advertise on the right platform–like Google.
Advertising on Google falls under the digital marketing strategy known as PPC (or ‘pay-per-click’ advertising). It’s a complicated strategy, but the basics of it are simple. If you’re the highest bidder on a particular keyword phrase, Google will display your ad at the top of the results page when this keyword is Googled. Let’s say you’re a plumber working in Colchester. By placing an ad under the keywords ‘plumber in Colchester’, everyone Googling these keywords will be directed to your business’ ad. Simple!
Pitching advertising real estate from Google is never not a good idea.
5. Email marketing
Email marketing is living proof that some things just never get old. 4 billion people check their emails daily–that’s the same amount of active users on Facebook and Instagram combined! What this means is that for any business, no matter what you sell, you’ve got a good chance of selling it through email.
Not only does email provide marketers with an enormous reach, it also provides them with a profit to match. Statistics show that email marketing generates a baffling 4,200% ROI, meaning that for every $1 spent on an email marketing campaign, it generates $42 back. Unbelievable. If it ain’t broke, don’t fix it.
5 digital marketing strategies PROVEN to grow your business
Interested in any of the services discussed above? At Universal Web Design, we have a team devoted to each of them. So if you’re wondering why you can’t find new clients, or why none of the digital channels you’re using are proving successful, get in touch with us today and we’ll turn things around.
You sort the order, we’ll deal with the algorithms.
Phone: 01206 588 000