5 Effective Video Marketing Strategies

by | Apr 18, 2013 | Unassigned

Whether you already have a video or planning to invest in video production, it’s essential that you consider how, where and when you will promote your material.

As with your website, producing the video is only one piece of the puzzle, it’s; where, how you promote your video that counts. It’s essential to consider these factors since its vital market your video effectively so people watch it.

In this article I am going to share 5 ways to promote and share your video effectively:


The way you market and promote your business via e-mail has probably developed considerably over the past few years. E-mail marketing began with standard text communication which progressed into text and images, then a few years back HTML designed emails really took off, but now Video is by far the most engaging email marketing technique.

The best way to include video in your emails is by embedding an image / screenshot of the video within the content of your email that links directly to your video.


Your website is probably stuffed with content at present and it can be a bit overwhelming for visitors to dredge through it all. A video helps break up the web page and engages the user to watch what you have to offer.

Video platforms such as Vimeo and YouTube make it easy for you to embed video straight into your web page.


It may seem an obvious place to display and promote your video, however many businesses don’t. To keep up with consumer demand, businesses will have to embrace the power of video, unfortunately many businesses will be left behind, but those that exploit this opportunity will truly benefit from streams of video views and endless free promotion.

YouTube is in the top 5 most visited websites in the world, so there is a good chance that your products or services will be seen by the world.


Imagine the impression you would make on clients if you could hand them a professionally produced DVD. A professionally produced video will make an instant impact in all business engagements.

Everyone loves to feel, hold and receive real products that have real value. A DVD will ensure that your prospects spend the time to see what you have to offer.

DVDs are a great hand out at business shows or networking events. It certainly beats the conventional business card that gets forgotten on top of the other business cards stacked in their draw.

A video also adds enormous value, by packaging your services and products beautifully.

Squeeze Pages

This is not to be confused with a bog standard page within your website.

A squeeze page is a dedicated page designed to either obtain prospective data or to convert your visitors into a sale there and then.

Incorporate the power of video within your squeeze page by enabling it to sell for you 24 hours a day.

Video also reassures customers that your business is a professional entity; this will drastically increase your conversion rates through your squeeze page.


Thanks for reading this article and I hope that it inspires you to devise creative solutions to promote your business.

If you found this information beneficial, please share it.