The Art of TV Presenting

by | Aug 8, 2017 | Unassigned

The art of TV presenting is made up by a whole host of factors, presenters are continuously judged on not only what they say, but also by what they choose not to say. Looking the part also comes into the equation for presenting roles – a presenter acts as the face of a product or brand.

A TV presenter is there to engage you and tell the audience why they should listen, using a question, a startling statement, an anecdote or a video to begin the engagement of audience and presenter – once your audience are hooked, you need to do everything in your power to keep them tuned in to your business.

Most people structure presentations by building up to their strongest point instead of leading with it. They think they must establish themselves and their credibility first – this is simply not the case.

An average human’s attention span is roughly around seven seconds, this is why it’s imperative to get that all important personality and confidence in your desired presenter –


risk losing your audience before you’ve even got started.

A worst nightmare for a presenter is becoming muddled, this won’t happen if there is a structure around your core message or messages. These should be revisited and emphasised in different ways, so they are understood and remembered by your audience and potential investors. Make your service feel real by telling stories that back it up, rather than just presenting figures and concepts and presuming your audience understands.

The success of a presentation is determined by your ability to put your information together in a way that is compelling for your presenter and more importantly, your audience.

The Presenters we’re used to seeing regularly on our screens fronting some of the nation’s best TV shows have this in their locker, they started out presenting much the same way like the best individuals we employ for your business needs.

The likes of Ant & Dec, Dermot O’Leary, Graham Norton, Chris Evans and Davina McCall are the first names on your mind when it comes to modern day presenting. In turn these individuals earn the most money, as a result of their excellent performances in front of the camera time and time again.

Unfortunately, we can’t promise those plethora of names to be the face of your brand – but what we can promise is our own highly skilled presenters engage, perform and add their personality to your business and the services you offer.

Taking on the presenting responsibilities in front of the camera for your company can sometimes come across amateurish. Appointing a presenter on behalf of us at Universal Web Design will leave you with one less thing to worry about, when it comes to the production of your video promoting your product.

A good presenter can make or break an advert. Luckily, we at UWD know all the best ones. Whether you’re looking for a front of centre presenter, or a voice-over artist, we know just who to call!

Contact us at Universal Web Design for more information regarding presenting or how to get the perfect video out there promoting your product or service. Call us today on 01206 588 000 or alternatively email us on