Whether you are in the restaurant business, IT world or own a clothing brand it is crucial to have a professional-looking logo in order to keep on top of your competitors. Approximately 70% of people will recognise a brand by its logo, meaning one of the best things...
You might think Linkedin is a platform beneficial only to employers, but we are here to tell you that that’s wrong! In today’s blog, we will break down all the different ways in which this platform can not only help you but also your company. A massive platform, with...
Are you a new business? Searching for a website? And need some tips and tricks? We got you! Over the years there have been many myths surrounding the Web design world, and as an award-winning Web design...
How can social media can grow your business quickly? No one can deny that in today’s day and age, social media is the most powerful tool a business can use. From brand awareness to getting to know your target audience, social media advertising will open up a...
Like it, love it or hate it, Facebook is still the biggest and most important social media platform for marketers, with almost 3 billion monthly users as of October 2022. When it comes to opportunities to promote your business online, you simply can’t afford to forget...
Marketing is an artform that takes time to perfect, but with rising marketing costs and competition at an all-time high, mistakes have never been more expensive. Whether you’re new to the world of marketing or looking to sharpen your skills, in this blog post we’ll be...
Identifying your target audience is the most important marketing task your business has to complete. After all, how do you sell something in the best way possible if you don’t know who you’re selling it to? Knowing the ins and outs of your ideal customers—what they...
SEO—or Search Engine Optimisation—is an essential digital marketing strategy for generating leads through the internet. If you want to get enquiries online, you need to have top notch SEO. In this blog post, we’ll be walking through 10 components of SEO that...
Marketing has had a rough time over the past two years because businesses have had ample reason to scale back costs. First, a pandemic which drove many businesses to a halt, now economic uncertainty sparked by war in Ukraine—suffice to say the belts of businesses...
Keeping your website up-to-date and running efficiently is a task that’s never technically complete. That’s because a website, once created, isn’t a static digital entity: it’s a platform that requires constant attention. In this blog post, we’ll be outlining the...
If you’re a small- to medium-sized business looking for a fail-safe list of ways to increase website traffic, look no further. In this blog post, we’ll be detailing 6 innovative strategies for getting your website seen by as many eyes as possible. More eyes mean more...
Here at Universal Web Design, we have a lot of skills up our sleeve. Our nearest and dearest skill, however, is web design–hence the name. A lot of things go into creating a good website, such as navigation, functionality and user experience. In this blog post, we’ll...
Email marketing gets a very bad rep. Rumour has it that it’s ineffective, unprofitable and worst of all irritating to customers – but there are a lot of fairy tales told about email. In this blog post, we’ll be debunking 5 email marketing myths to shine a light on the...
Instagram has come a long way from its humble, retro-iconed beginnings. Today, Instagram is the 4th most-used social platform in the world, making it a crucial part of the social marketing puzzle. In this blog post, we’ll be diving into five of the best Instagram...
The world of digital marketing is a big and broad one. From content marketing to email marketing, paid ads to SEO, there’s a lot of bases to cover. Not all of them, however, are worth your time and energy–especially for small to medium-sized businesses. So, to save...
In our previous blog post, we learned about the basics of Search Engine Optimisation – or SEO. This time, we’re looking at another search engine marketing strategy: Pay-per-click advertising (PPC), and how to harness its potential. Like SEO, PPC advertising...
When it comes to the potential for accelerating online sales, Search Engine Optimisation (SEO) is the ultimate digital marketing strategy. But how does it work? SEO utilises an understanding of the workings of search engines like Google in order to maximise the...
Blog management has become a staple ingredient in every successful online marketing strategy – and for good reason. This is because a blog is the ultimate platform for showcasing what your business can do for your customers. It’s the perfect opportunity to...
If you are a business owner and your business is yet to embrace video marketing – first of all, how have you made it this far without it? and second of all, why? Video is the fastest way to convey information to your customers. We all know the saying that ‘a...
We live in a world where social media trends and marketing strategies seem to change by the minute. However, the simple art of email marketing has stood the test of time. It has been around since the very beginnings of the internet. Therefore, email marketing is still...
Do you ever wonder why your website attracts hundreds or thousands of visitors, yet sales revenues hardly budge upwards? It could be because your website communicates a vague message that leaves visitors confused. Perhaps your website’s layout is too disorganized for...
Using Social Media Marketing (SMM) engages potential customers by sneaking onto their feed while scrolling through instagram or facebook. This provides companies with a way of promoting their business to existing customers whilst also reaching new ones allowing them...
Working with digital marketing agencies is an option that will be more effective and efficient for your company in many ways. If your company does not have the necessary resources, time, expertise and tools, it won’t be easy to carry out your digital marketing...
If you do not already have a logo for your business or company, then you really should look into getting one. A logo can do incredible things for your business. Think about it. How many companies can you recognise just from the logo? Gucci, Chanel, Nike, Adidas, and...
Let’s face it when considering which company to trust; we look at websites, brochures and countless other resources to try and find as much information as possible to make our decision. The thing is, who wants to stare at a website with nothing but the text on it? Or...
Marketing Matters Marketing matters and is essential for a number of reasons. It is a great way to let people know that you exist, first of all. What is the point of having a business if no one knows who you are? How would they know what it is that you have to offer?...
Would it ever occur to you to update your website? I mean, it should. A website is a reflection of your company, your brand and yourself. Why shouldn’t you take care of it? This is how many people will view your business and what they see will impact their first...
Bespoke anything implies something incredible. Something beautiful and unique. Why would that change because we are talking about a website? A bespoke website is everything that the world bespoke implies, custom made to your desires. There are so many websites spread...
Pay per click ads (PPC) or social media advertising? Which one should you choose? There are pros and cons to both options. But which option is best for you and your company? That is the main question. The answer can depend on several factors, such as your target...
There are a lot of benefits to PPC, which stands for Pay Per Click. What is Pay Per Click, you might ask? Well, you know when you search for something on a search engine, e.g. Google, and the first few results have an Ad symbol next to them? That is PPC. The website...
Graphic design is all about designing your website, logo or mobile app and can help you make your company stand out! The primary purpose of graphic design is to communicate with potential customers by creating effective marketing materials such as logos, websites,...
Sometimes it seems as if the world revolves around social media. Almost everyone who has internet access regularly has at least one social media account, and many have multiple. From a marketing perspective, this is a wealth of potential clients and/or customers you...
At Universal Web Design, we understand that to get your branding out there, marketing must be on top form. Marketing is a simple term for getting your brand known within the right audience. For marketing to be successful, multiple elements but work in unison: Target...
E-Commerce or The High Street? Do we dare say it? Christmas is coming! Are you an independent shop? Most likely depending on the Christmas trade to recover what has been a rollercoaster of a year? If so, Universal Web Design can help with your e-commerce. The High...
Social Media, the topic is more in depth than you may think. As a company, your marketing strategy may well be lengthy and in detail, however are you missing a trick by not using the tools right in front of you. Social Media is a vast platform and the ideal solution...
A marketing campaign will be niche to your business. Every business offers a different service or a different market thus, their marketing requirements will vary. At Universal Web Design as an email marketing company, our team are experts within their specific fields,...
Food ordering and takeaway websites and apps are dramatically increasing in popularity as the demand for a more socially distanced service style increases. Many apps and ordering sites run on a commission basis, thus, the more your customer buys through them, the...
Since 2011, Universal Web Design has helped grow the online presence for over 600 businesses through digital marketing. We have developed strong relationships with our clients and have a renowned reputation within the industry. The team at Universal Web Design is...
For Universal Web Design, our 9th birthday is a momentous one. Our 9 year anniversary is not simply another year ticked off, but the year of change for Universal Web Design. The History of Universal Web Design Since 2011, UWD has come a long way. The founder of UWD,...
Does your business’s marketing strategy involve email marketing? If the answer is no, your business is missing the chance to reach potential consumers. Email marketing can reach a vast number of subscribers, landing an interesting, informative email straight into...
Search Engine Optimisation or ‘SEO’ is integral to getting noticed online by your target market. Have you thought about how SEO can benefit your business? If not, contact the SEO specialists at Universal Web Design to see how we can improve your SEO rating. Optimising...
Here at Universal Web Design, we are here to help you design and achieve your success! Our team uses a range of different tools and software to help your business grow and prosper! Pay Per Click Pay Per Click is one of the many advertising tools we use at Universal...
So you have made the decision to launch your business online. Good idea, considering in this modern world, everything and everyone seems to be online 24/7. However, the next conundrum will be, who will you choose to produce and launch your website? Universal Web...
As a small business, you may not have considered launching your business online yet, let alone considering e-commerce. However as the high street has become noticeably quieter, many shops are closing due to the stronger online presence. What is E-Commerce? Simply...
Online Presence Creating an online presence and a brand is a complex yet rewarding task. Whether your website is purely informative or a sales platform, having an easy to use, well branded, and clear website is the key to online success. Gaining traffic through a...
In 2003, Tesco began using self-checkout. Why? To save staff costs and maximise checkout speeds. 17 years later and we have become accustomed to a world full of useful technology. The requirements for human labour intensive skills has been becoming lesser over the...
You Come First! Here at Universal Web Design, our focus is, and will always be you. Since 2011 we have made it our priority to ensure we are providing the best customer service for all our clients, building the best relationship possible. Whether you are a start-up...
As most businesses know, having an online presence is vital. Not only does the pool of potential consumers drastically increase, but having a website also allows such potential consumers to view your business and the services on offer. Having a website eases the...
Danny Nevill founded Universal Web Design at the age of 19. From this point, the Colchester based office has grown in both reputation and brand. Danny, as a multi-award-winning entrepreneur has set his focus on offering an excellent service and product to his Essex...
Branding is a key aspect of your business. Branding is not just about a nice looking logo, it will often be the first impression consumers see. The logo will be the stamp for a business, the recognisable representation. Therefore a logo should be well thought out,...
Keeping It Direct and Personal When was the last time you went all day without looking at your phone? Exactly! It just doesn’t happen! This is why SMS marketing is the best method for getting a message across to a large number of people. Updating them on new products...
Branding is a key tool to creating a memorable impression for your business. Strong branding has a never-ending list of pros for your business. At a first glance, your logo or brand can say a lot about what you do and how well you do it. With strong branding, the...
Many businesses stick to the same old marketing techniques. The likes of social media and email marking are incredibly popular and beneficial, however many stop here. Have you ever thought outside of the box in terms of your business’s marketing? Video marketing is...
How Social Media Marketing Can Work For Your Business? Social Media Marketing might not seem that important to your business on the surface, however, the potential for it to take your business to the next level cannot be ignored. Did you know that 97% of marketers are...
Worldwide, the number of apps being downloaded onto phones is growing annually. 2020 is being seen as the year in which people relied on technology more than ever. With more and more people working remotely, our requirements from our phones, computers, and internet...
For most businesses, consumer growth is key to survival. Consumer growth is measured by calculating two factors; consumer retention and new consumers. By keeping these two factors healthy, growth is inevitable. Keeping consumer retention high is a lengthy, detailed...
What is SMS Marketing? As a business, you are likely to have a variety of marketing tools, all with their pros and cons. Over the years marketing has developed in line with technology. For most, marketing is becoming predominantly an online task. Whether its social...
Universal Web Design is one of the leading digital marketing companies within Essex. With the plan for expansion due to ever-growing popularity, what makes Universal Web Design so popular with our clients? Transparent, Clear Packages Each and every client is unique....
Clean My Gutters
“Universal Web Design are brilliant, they got me online and booking work in no time. Plus we are top of Google!”
Navigation Web
“UWD provided us with SEO training, I would fully recommend them for those that want to learn about internet marketing”
Sensual Moon Jewellery
“Universal Web Design fees are very competitive and offer good value for money, I am happy to recommend Universal Web Design.”
Faze Caterers
“We use Universal Web Design for various services. We have worked closely alongside them for a good few years now, they have achieved the results they initially promised & are now exceeding them!”
Time Flize
“To say I’m pleased with what they have achieved is something of an understatement. I was kept up to date at every stage of the process and no request was too much trouble for the team. 10 out of 10.”
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