The Benefits of SMS Marketing for Your Business

by | Oct 24, 2017 | Unassigned

While Email Marketing, Blogging and Social Media are beneficial to any business looking to maximise their presence in the online world, another handy and important tool is SMS Marketing.


A text message has the estimated open rate of 98 percent, in addition, 90 percent of the time a text is read is within the first couple of minutes of receiving the message. As a result, this is a powerful and cost-effective tool. At the end of the day, who do you know that doesn’t have a mobile phone these days?!

Whatever your business industry, this excellent piece of SMS marketing can help you promote your business on a wide scale. That’s why we at Universal Web Design, are going to show you why companies such as yours should take text marketing seriously – every business is jumping on the bandwagon!

The Shorter and Quicker, The Better

SMS marketing works within in a 160-character length, so if your message is short and to the point you’re onto a winner! This type of marketing forces you to be clear and concise about your service, who wants to read a really long text with no substance anyway?


There is no limit to the amount of messages you send, either send a handful of messages to a targeted group or send thousands of messages to your entire list! A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. We can help you create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business. Also, many SMS services easily integrate into your other online marketing strategies.

SMS marketing is also incredibly quick and is the fastest of most modern marketing techniques, this efficient approach puts your message into your subscribers hands quite literally once a message has been sent. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. Other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS marketing.

The World Is Your Oyster

This is the 21st century after all, everyone has a mobile phone – even 80 year old’s named Betty, who might live down the end of your road has one! SMS Marketing can reach out to absolutely anyone! Mobile phones are by far and large the most popular way of communication through the art of text messaging, there isn’t any reason why you can’t tap into this virtually limitless market potential!


The Modern Factor

Talking of the 21st century, it’s important for any business to appear modern in their approach. It’s time to show your client base that you are keeping up with the technology times, by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of consumer. This can be a great strategy for smaller businesses who are looking to create a buzz locally.

What Are You Waiting For?!

Text messaging is beneficial for businesses interested in boosting customer satisfaction, Universal Web Design have the platforms, data and content to set you up for the long run in the SMS world.


If anything, SMS marketing is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers – no barriers, no problems!

If you would like to find out more about our SMS Marketing campaigns at Universal Web Design, you can get in touch with our marketing team via, where one of our team will be more than happy to help you get started. Alternatively, you speak to a member of the team directly on 01206 588 000.