Email marketing myths are everywhere and they can hold businesses back from having an effective marketing strategy. Email has been relevant for decades now, but it's still a highly effective channel to reach consumers directly. Throughout this blog, we will be discussing the most common email marketing myths and the...

If you’ve ever been overwhelmed by last minute content creation, running behind post dates or struggled to keep marketing campaigns consistent, you’re not on your own. Many businesses have a great standard of content, but without a plan they can’t get it out regularly. That’s what a content calendar tries to help...

Whether your goal is to generate sales or grow your newsletter numbers, the user experience (UX) of your website plays an extremely important role in turning visitors into customers. This blog will discuss the 7 best UX practices to implement on a site to increase conversion rates.   Simplify Navigation When...

In today’s world, where a website can act as someone's first impression towards your brand, it's important there are no design flaws and it is a must that the user experience is smooth. To help make sure that your website meets this criteria, we have put together 5 design mistakes that could drive people away from...

In the world of digital marketing, emails remain one of the most cost effective and high performing channels for speaking to consumers. According to the DMA, email marketing has an ROI of £35 for every £1 spent, however this is only the case when subscribers are engaged in what you’re saying. Segment Your Audience...