Understanding The Basics Of PPC
PPC, otherwise known as Pay Per Click is a platform for online marketing whereby adverts are posted to a search engine results page. There is a cost to the search engine every time somebody clicks on the ad.
In simpler terms, PPC is a method of buying visits to your website rather than earning them organically. It’s very popular due to the fact you can reach target audiences faster by selecting who can see your ad.
Another reason many people choose a PPC campaign is that you can set a budget. As mentioned above, you have to pay every time somebody clicks on your ad. Once the budget you have on your campaign has been used up, Google will stop showing your ad until you pay more.
It may sound like you are just throwing money at Google in hope of conversion. But PPC is a very effective way to draw in customers that you may not have been able to reach out to originally.
The ultimate goal of any marketing campaign is to generate the highest Return On Investment. Pay Per Click is a quick way of gaining a substantial amount of traffic to your website. It ensures that you are able to generate a high Click Through Rate and a higher ROI.
In order to rank for more specific search terms, you should be aware that PPC and SEO go hand in hand. By using your SEO keywords in your campaigns means that PPC can quickly help your SEO strategy rank for new words.
Universal Web Design has a team of PPC experts just waiting to help you boost the visibility and profits of your brand. If you are interested in learning more about PPC and seeing for yourself just how much it can benefit your business, contact us today.