Digital Marketing For Your Business: Part 1

by | Apr 22, 2016 | Unassigned

To someone that isn’t familiar with the different aspects of Digital Marketing, it can be a little confusing. But as technology continues to develop at the speed of light, it is becoming more and more important for you to build the online presence of your business. We’re here to break down each online marketing service we can offer, and tell you how it can benefit the growth and sales of your business.

So, where should we begin…

perhaps with the most traditional method:

Email Marketing
Email has been around since 1993 – which is centuries ago in the technological world – but staggeringly, this platform has beaten the odds and has remained relevant all the way up to today. Even the rise of SMS messaging and instant messaging has not budged Emailing off the top-spot for business communication, as it is such an easy compromise between efficiency and detail.

Email Marketing is a cost-effective marketing method that allows client retention and potential sales leads. It allows you to directly address your potential customers, without being intrusive or pushy. So if you have a specific detail you want to shout about: ie. a special offer, new development or service you want to advertise, email marketing is the perfect way to communicate this. Your email campaign can include links to your website and your other methods of online marketing, for example, hyperlinks directing the recipient straight to your blogging page, or follow buttons for each social media platform you are available on. This diverts traffic to your website or social media page, and from there, you can generate sales.

We provide a professional Email Marketing service – with in-house content writers producing informative and interesting campaigns, designing the email template to complement your business’s industry and colour scheme. Our email campaigns are also compatible across desktop, mobile and tablet use.

Blog Management
Blogging is a relatively new phenomenon: it is an ingenious way of directing new, quality traffic to your website. For example, if you are reading this now, it is because you are interested in the online services we offer, and you want to learn more about them. Blogging increases your SEO (Search Engine Optimisation). Blogging builds a stronger relationship between your business and your consumers, as you are engaging with them via an additional platform. New potential customers are able to find your website through the blog posts we create for you, and so directing this traffic directly to your website.

Blogging generates new potential customers by directing an individual with an interest in your product straight to your website. This way, they are able to browse the product or services you provide, and are another step towards closing a sale. We are able to tailor your blogs so that they accompany the other online marketing strategies you wish to use. So, we can link your blog to other pages on your website, directing traffic to a specific page that discusses your product further, or link to the social media platforms your business uses.

With UWD, your blogs will be posted frequently and produced by in-house content writers. We work with you to ensure that your blog management service reflects the professional standards, audience and aims of your business.

For prices for these online marketing services, click here.