The answer is simple – yes.
In this day and age, people’s first port of call is to check Google for answers. So it shouldn’t be surprising to know that people expect to find your business online.
If when they search for your business online no results are found, then the likelihood of them persisting in order to find your business is very slim.
In fact, it’s inevitable that they will stop their searching and find an alternative.
A common misconception about websites is that you must have products available for purchase, and you should be able to accept card transactions.
But this is certainly not the case.
Even though e-commerce websites are forever growing in popularity, the vast majority are still brochure sites which means their function is to display and communicate information.
Regardless of the type, a website is still a key tool to have in order to effectively and continuously market your brand. A website is there 24/7 365 days of the year.
So no one should ever have a reason not to be able to find you or read about you or purchase from you.
With the number of people searching for your service or product, you will begin to show on results pages – if you have done your SEO right. This means you build up brand credibility and trust.
The more credibility and trust you can gain, the more loyal customers you will discover. People buy from people, and nobody likes to be the one to take a risk.
So if someone has already seen that you have good reviews and are a well known trusted company, then they will use you.
A website is a perfect place to showcase your work. Whether it’s the products you sell or the services you offer, if you can show it off then you are already winning.
The proof is an important aspect. Anyone can write you a testimonial, but to be able to see the end result of your service or product is key to persuading any potential customer.
Whether you are a new business finding its feet or a well-established business that hasn’t made the leap to the online world, Universal Web Design can help you.
Our team of web designers can create an extraordinary website to fit not only your needs but the needs of your target audience too.