Welcome to the UWD Blog Page!

Marketing is an artform that takes time to perfect, but with rising marketing costs and competition at an all-time high, mistakes have never been more expensive. Whether you’re new to the world of marketing or looking to sharpen your skills, in this blog post we’ll be...

Recently Universal Web Design has moved to Wellington House, with our new office just inside Colchester city. Our new office, located on the fifth floor, has a beautiful view overlooking the city. It is only a minute's walk away from the police station and a few...

Identifying your target audience is the most important marketing task your business has to complete. After all, how do you sell something in the best way possible if you don’t know who you’re selling it to? Knowing the ins and outs of your ideal customers—what they...

SEO—or Search Engine Optimisation—is an essential digital marketing strategy for generating leads through the internet. If you want to get enquiries online, you need to have top notch SEO. In this blog post, we’ll be walking through 10 components of SEO that...

Marketing has had a rough time over the past two years because businesses have had ample reason to scale back costs. First, a pandemic which drove many businesses to a halt, now economic uncertainty sparked by war in Ukraine—suffice to say the belts of businesses...

Keeping your website up-to-date and running efficiently is a task that’s never technically complete. That’s because a website, once created, isn’t a static digital entity: it’s a platform that requires constant attention. In this blog post, we’ll be outlining the...

If you’re a small- to medium-sized business looking for a fail-safe list of ways to increase website traffic, look no further. In this blog post, we’ll be detailing 6 innovative strategies for getting your website seen by as many eyes as possible. More eyes mean more...

Here at Universal Web Design, we have a lot of skills up our sleeve. Our nearest and dearest skill, however, is web design–hence the name. A lot of things go into creating a good website, such as navigation, functionality and user experience. In this blog post, we’ll...

Email marketing gets a very bad rep. Rumour has it that it’s ineffective, unprofitable and worst of all irritating to customers – but there are a lot of fairy tales told about email. In this blog post, we’ll be debunking 5 email marketing myths to shine a light on the...