As a beginner in video optimisation, you must know that a properly optimised video is very beneficial for creating a brand image of your product or service. This is the easiest way to get the right kind of audience to your website. So, here are the ten best video optimisation tips to help all you beginners.
If you are new to SEO and are planning to create a video for your website promotion then you need to know the basics of video optimisation and SEO. First rule is to create a video based on a highly searched topic. Also, video creation and optimisation is pretty much like article creation and optimisation because most of the rules that we apply to article marketing are quite similar to the ones used for video marketing. The tips given below will make this clear and I am sure they will benefit a lot of you amateurs.
Tip No. 1 – It is very important that your video content is engaging and interesting. This is quite an obvious fact too. Just think, why would anybody want to watch your video if it is of no use to them. So what you try to do is understand your business niche first. If you can do a few ‘how to’ videos or some ‘helpful tips’ videos then it would certainly be great. Informative videos will make sure that you have a high rate of returning visitors.
Tip No. 2 – Now that you have decided the topic for the video, next you need to decide the theme or the style of display. As an expert in video creation I know there are a lot of effects available for you to add to your videos. It is true that all of us have a little creativity in ourselves but we must remember to not overdo it at times. If a video has too much going on in the background or in between slides, then it may just lose its real message which in turn might bore your viewers. We certainly don’t want that.
Tip No. 3 – This is the most important tip of all and I think every new SEO guy implements this first instead of the two tips that I mentioned before. This tip discusses the basic optimisation of a video before marketing it online. Just like in article syndication, you will need a set of relevant keywords, general tags that define the video, a descriptive title and an explanatory description. I am sure I don’t need to tell you the importance of keywords in the title and description. Tags are very important so you should be careful to get all the important ones in your list. These tags are used mostly in the search engines of the sites where we submit our videos so it is important that we have the relevant tags.
Tip No. 4 – This is something new and I have noticed it recently a lot. Nowadays, people transcribe videos they create. The benefit of transcribing is that a viewer can understand each and every word said in the video. Apart from that, if these videos are a part of your website, then you can a completely original content for your website. See how great it is to transcribe your videos.
Tip No. 5 – Once your amazing video is ready there is just one last thing remaining to do – Sharing. You must share your work with everyone and on all the social media sites too like Facebook, Twitter, Google+, etc. Also while you are sharing your work, don’t forget to create some catchy titles and descriptions for the social media sites. Give the audience a reason to go ahead and click on the video.