Branding is a key tool to creating a memorable impression for your business. Strong branding has a never-ending list of pros for your business. At a first glance, your logo or brand can say a lot about what you do and how well you do it. With strong branding, the viewer will automatically feel a sense of trust in your business to deliver to a high, professional standard.
Once a strong and memorable brand has been produced, your business needs to publicise it. There are multiple ways to advertise your brand, whether it’s online, banners, or email marketing, there are numerous ways to ensure your consumers remember your brand over competitors. However, it is likely that your competitors have the same techniques.
To ensure your brand stands out above the rest, try thinking out of the box. There are many techniques for drip-feeding potential consumers or using your current consumers to advertise your business for you. Such techniques can be done through alternative marketing techniques to create a larger audience compared to competitors.
By creating corporate merchandising with a logo, your consumers will do the advertising for you. Your business offers a free, useful product such as an umbrella or cap, and in return, the wearer gains an audience of potential consumers whilst wearing your branding. If done on a large scale, viewers may see your branding multiple times, creating a drip-feeding effect which creates a memorable image of your business. Those wearing your branding gain a sense of loyalty as they feel part of a club or feel special knowing not everyone has the merchandise.
When adding a logo or colour scheme to packaging, viewers may automatically become accustomed to seeing your logo. Such a technique can result in a consumer automatically thinking of your business when they see or require a specific product. A good example of this is Starbucks and their takeaway coffee cup. For many, if they want a takeaway coffee they think of Starbucks. The Starbucks brand is so strong that some refer to ‘wanting a Starbucks’ instead of ‘wanting a takeaway coffee’.
Having branding placed on additional ‘everyday’ items can maximise your business’s exposure whilst creating loyalty amongst those owning the merchandise. If you feel your business could benefit from branding or corporate merchandise, contact Universal Web Design on 01206 588 000 or visit our website today.