Google Guaranteed is a form of paid advertising which in turn helps businesses in attracting new customers. It can be great for customers to trust in the brand due to the company having to undergo a range of screening processes such as background checks and licence verifications in order to gain a green checkmark. Customers can spot the green check mark badge next to the company’s name in Google local service ads, knowing that the business is trustworthy over competitors. In this blog we will be covering all about Google Guaranteed and how it can help businesses to advertise their products and services to potential customers.
How Does Google Guaranteed Work?
This advertising platform allows companies with green check marks to be displayed on the top of local search results, similar to how paid advertising works. However, unlike paid advertising, Google Guaranteed does not gain income through the green badges. Instead, businesses pay when customers call or message the company. Since Google Guaranteed advertisement is sponsored, it gives customers the convenience when searching for their desired service, and also provides the company with higher exposure to potential customers.
How Do Companies Gain Check Mark Badges?
Not all businesses can qualify for a Google Guaranteed check mark. There is a large availability for the types of businesses that can potentially qualify, so it is important to check if you are eligible; Click here to find out.
Google first conducts a background check on the business owners and any employees they have that will help in performing the service. Licence verification comes next where owners will have to provide valid licences and permits that are relevant to their industry. This is also linked with checking insurance verification, and demonstrating that the business has adequate insurance coverage is necessary.
Google will overall assess your profile for completeness, accuracy and positive customer reviews. Once a business passes this screening test, they can then display the Google Guarantee badge on their local service ads.
How Can Google Guaranteed Help Customer Confidence?
Reduces Risk – The Google Guaranteed badge ensures customers that if they were to book a service through a local service ad, and the service they receive is not fully satisfactory, then they can be compensated up to a certain amount. This financial guarantee reduces high risks for customers and makes them much more likely to choose your business.
Peace of Mind – Being aware that Google supports your business and ensures that there are opportunities that can help solve problems in case any issues that may arise. This helps to provide peace of mind to potential customers, and can help during their decision making process.
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