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Search Engine Optimisation or ‘SEO’ is integral to getting noticed online by your target market. Have you thought about how SEO can benefit your business? If not, contact the SEO specialists at Universal Web Design to see how we can improve your SEO rating.

 

Optimising your SEO can bring a range of benefits to your site including:

 

  • Higher ranking on search engines

Being more visible online will be an advantage over businesses offering a similar product or service.  Having a stronger online presence and being visually noticed will gain a larger volume of relevant traffic to your site. 

 

  • Be seen by your target market

Having an online presence when keywords are searched for will enable your traffic to be specific to your target market. Having a higher number of clicks on your site from your target market can potentially turn into future customers or clients.

 

  • Authority and reputation

By having a strong online presence, your business will be deemed as a trustworthy and reputable brand by viewers.

 

  • Client analysis

Having a larger volume of clicks on your site allows accurate analysis to be carried out. Such analysis allows you to see where your customers are clicking. By having access to such information, we are able to analyse what your user’s interaction is and where is their attention drawn to. From this, you, as a business can develop with your market in mind.

SEO is split into two categories, offsite SEO and onsite SEO:

 

Onsite SEO

Onsite SEO refers to SEO found throughout your site.  Such words or phrases can be found on pages, titles, links  and tags. The more the SEO onsite, the higher the ranking on search engines, and in turn, the more likely your potential client or customer will click on your page.

 

Offsite SEO

Offsite SEO is not directly found on your site but is related to other sites. It involves having high quality, trusted links embedded in sites that lead the user to your page. 

 

The process used by the SEO specialists at Universal Web Design to optimise SEO is safe, ethically correct, and efficient for your business. Universal Web Design can create an SEO campaign to make sure you are leading in your field. To find out more about how Universal Web Design can help your online marketing, speak to us today on 01206 588000 to speak to one of our friendly members of staff. Alternatively, email us at info@universalwebdesign.co.uk with any questions or queries.



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