Advertising is crucial to being able to expand your business and helps in targeting new audiences. For example, PPC or pay-per-click advertising costs a small fee, but in turn creates a wider platform for businesses to promote their content, through the internet. Now as most in-store companies have online websites as well, it can help to increase the number of consumers that they have.
What are some examples of advertising that businesses can use?
The PPC model as mentioned before is some of the most used forms of advertising, in which the companies only pay when there is a customer that clicks on the ad. This method of advertising is the most cost-effective, allowing businesses to set a budget within their business plan, which will only be taken from when customers interact with their ad.
Flexibility for the businesses then increases as they can work towards scheduling out ads, enabling companies to tailor their ads to meet specific objectives allowing them to be easily adjusted to help to improve performance. Ad extensions that are supplied by Google can enhance the visibility of ads, which allows businesses to be able to add in contact information such as: phone numbers, location details and product links, within their ads, to entice customers into buying from the business.
How does advertising help companies?
The main benefit of advertising is reaching a vast target audience, using the internet which has over a billion searches per day, creating a large potential of new customers and visibility for the company. Advertising is a universal tool, making it suitable for businesses of all sizes and industries.
Here is a breakdown of how Google ads can benefit your business:
Visibility – Google ads create an immediate result within a few minutes, helping to provide almost instant visibility to possible customers, which is much quicker than creating advertising and signs in stores. This also applies for helping the brands exposure, as they can still see the brand name and message, which can help to contribute towards brand awareness, and recognition over time. It also gives customers a chance to spread the brand through social groups, making more potential customers for the company.
Highly Targeted – Although the internet has a variety of users, using ads can help to target a specific demographic, based upon location, interests, and through keywords.
Measurable Results – This method of secondary research with the support of the internet, can help businesses to create efficient detailed data and graphs. Understanding the target market’s interests is crucial for a business, and by changing a few keywords can allow business to access new data which would take a long time in person.
Competitive Advantage – As usual with many businesses using ads, it has become a very competitive market, but by effectively optimising your campaigns, it can help businesses in gaining the advantage over the competitors.
Remarketing – With the use of Remarketing, companies can work towards targeting those that have already visited their website or have previously interacted with their ads. Creating a change for companies to re-engage potential customers who may have not been convinced within their first visit.
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