How can social media can grow your business quickly? No one can deny that in today’s day and age, social media is the most powerful tool a business can use.
From brand awareness to getting to know your target audience, social media advertising will open up a whole new world.
More Brands jumping onto this opportunity and the results don’t lie!
It is crucial to start your digital journey now, companies that fail to do so risk being left behind and eventually forgotten.
No matter how big or small your business is, social media marketing is a one size fits all tool, and it can only benefit your business! Here is how social media can grow your business quickly:
1. Brand Awareness
Brand awareness is essential for the success of your business. If people are unaware of your existence, generating leads and sales will be near impossible.
Over half of the global population utilises social media every day, so platforms like Instagram and Facebook are the perfect place to search for potential customers.
An average of 83% of Instagram users say that they have discovered new brands thanks to the platform, meaning the potential for new customers is massive.
Social media allows you to interact with your target audience and customers, and showcase how your brand works.
Furthermore, you can show how your products have benefitted past customers, in real-time.
Overall these platforms are second to none in creating brand awareness and humanizing your brand.
2. Generate leads
Social media offers many different advertisement options specifically designed to collect leads.
Social media allows you to utilise the ADS format, which costs a fraction of the price compared to billboard advertising.
Using lead ads allows potential customers to learn more about your product with just a couple of taps, no need for long phone calls or emails which get sent to the junk folder.
Create leads and turn them into sales with just a couple of clicks!
3. Get to know your customers
Every social media allows you to see how your followers engage with the content you put out. The data you receive can be used to make smarter business moves. Instagram, Twitter and Facebook offer in detail information on how your customers are reacting and viewing your social media channel.
This will help you tailor your social media marketing strategy to please your customers, which could then lead to more sales!
Social media also allows you to protect your brand reputation. It’s important to know how people are feeling about your company.
If you are getting a negative response it’s crucial to think quickly and address the issue immediately.
Using these social networks will help you stay on top of sentiment analysis.
4. Drive traffic to your website
Social media is probably the best tool to organically drive traffic to your website. 78% of small businesses use these social platforms to increase website traffic.
Not having a strong presence on social media will limit your traffic and sales to only people who follow you.
Social media can really be a game changer for your business!
The UWD difference:
At UWD we specialise in all things marketing and web design. Whether you are in need of a new E-commerce website or marketing plan, we can help!
We offer a vast amount of services including PPC, SEO, Blog management, email marketing and social media advertising.
Our team of experts will help you build brand awareness and create leads.