The research shows that effective blog management can help to boost your business, draw more customers to your door and increase product adoption.
Many entrepreneurs know this, but struggle to find the time to implement blogging into their marketing strategy. There are endless guides and tips circling the web on how to produce effective content, but again – this can be time-consuming for a busy business owner.
Thankfully, you can find skilled blog management agency professionals that can help. During your search, it’s worth keeping the following considerations in mind.
How are the Reviews?
This may seem like a given, but it can be overlooked if you’re looking to hire an agency quickly. Try not to rush into a contract with the first company you come across, without carefully looking into their client feedback.
When browsing the websites of potential agencies, take a look at their client testimonials. For a more thorough insight, check google reviews and company social media pages to hear it directly from the customer.
This will give you a great insight into what you can expect if you engage with this company. Don’t just take their word for it, take a deep dive into the feedback and content they put out into the world and see if it’s something you would want for your business.
Who Works There?
Take a look at the people behind the business. It’s prudent to browse the Linkedin of the business owner and staff to get a good picture of company conduct and reputation.
A great landing page can tell you a lot about the services a company can provide you with, but learning about the people behind the scenes will inform the level of professionalism you can expect.
If you can, try to arrange a face to face meeting with a member of the team. Preferably, someone who will be working directly on your account if possible. This will help you to form a clearer picture of how you will click.
In an age of instant messaging, a physical one-on-one conversation can do wonders to build a more trusting working relationship moving forward.
What Does Google Think About Them?
Finally, how does the blog management agency itself rank on Google? If you’re going to put the content strategy for your business in someone else’s hands, you need to see proof of what they can do.
The easiest way to measure this is by looking directly at the company’s own web presence. If they know what they are doing, they should be ranking on the first page of google.
We’re proud to be one of the leading blog management agencies in Essex, and our google rankings reflect this. Our customers can feel confident that we can deliver on our promise to improve your own rankings through extensive keyword research and SEO.
If you are seriously considering using blogging as part of your marketing strategy, why not get in touch with one of our experts who can talk you through your options and advise on the best course of action for your business.
Our mission is to help companies learn how to use online marketing to effectively promote their business – tailored to each individual company, brand voice and vision.