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The Internet is a busy place these days.  There are so many results from each search that it seems impossible to find what you are looking for or find your own website. You need to make your business stand out from the crowd. Many people will open multiple tabs when searching for specific information or products. The trick will be to keep the viewers on your web page and to make your web page relevant enough in the search results in the first place.

Relevancy

Ensuring that your website remains relevant is an important aspect of having a successful website. While making sure that your website content is irrelevant, that is not what I mean by relevant.  I am talking about getting your website recognised by Google or other search engines and ranked as highly as possible. You can do this through several methods, but most commonly through SEO and PPC. (source). 

SEO means Search Engine Optimisation. This is done by making the search engines recognise your content through keywords associated with your website. This you can set up with websites such as SERanking and this can improve your relevancy. You can choose keywords and then link those keywords to pages of content you can set up on your website. This is one way of improving your relevancy. (source). 

You can also use a service in Google Ads called Pay Per Click or PPC This is a service where you pay for your website to be at the top of the search. This is an invaluable service as the closer you are to the top of the search, the more likely it is that you are going to be selected by a viewer. This is similar to SEO as you are paying for certain keyword searched to be linked to your website. (source). 

Make Your Website Stand out

When a viewer reaches your website, how do you capture their attention A great deal of it comes from understanding your target audience. Your Website needs to be able to attract the audience that is targeting.  That means understanding what would attract your audience. For example, don’t have a childish website for a teen target audience. Sot overcomplicate your website either. Keep it simple. Too much all on one page is just not interesting. Have embedded video or graphics, this can keep the attention on your website as long as there isn’t too much of it on one page. These few tips can help your website stand out from the very busy digital world of the Internet.  (source).

The world is online. So many people access the internet on a daily basis. It is hardly possible to avoid it in day to day life. This is what you have access to when you ensign your website and marketing strategy correctly. Knowing your product and brand is only part of your strategy. There are so many different websites with similar products, it is important to ensure that your brand stands out from the crowd. We at Universal Web Design are prepared to help ensure that your website stands from the Crowd. We have a team that will work closely with you to ensure that your website not only meets with your approval but helps reflect an accurate picture of your brand. Our Marketing Team will also work closely with you to help promote your business. To find out more, visit our website on https://universalwebdesign.co.uk/, email us on sales@universalwebdesign.co.uk or give us a call on 01206 588 000.