E-commerce is becoming more and more common, especially since the Covid Pandemic hit. To survive many businesses have had to move online. But the pandemic hastened this conversion to e-commerce. It was already a growing movement as more and more people were looking online before they were going into shops. There are, after all, a lot of benefits to moving online.
Location, What Location?
There is always a sense of frustration when the shop that you want to visit is really out of the way, or worse very far from where you are. With e-commerce websites, that obstacle is removed. Customers can purchase the products that they want without having to worry about wasting their time if the product is out of stock. You can order from around the world from the comfort of your home. (source).
You can broaden your audience base by improving your Search engine ranking with SEO. Once you are online you can raise your search engine ranking when potential customers search selected keywords, they will be directed to your website. This means that customers who would not usually be exposed to your store will come across it and this will increase your business exponentially. (source).
E-commerce means that there is lower overhead. You only have to pay for the storage, handling and postage of your products. No more rent on a store or utilities. There will be no need to pay for multiple employees when all you need is people to package and post your product. (source).
Provide More Information About the Brand and Product.
There is a limit on what you can display in a physical store and most potential customers ignore it. They think that if they want to know more, they can look it up online. Make that thought a fact. With an e-commerce website, you can not only sell your product but educate the public about your brand. You can tell them about you, your company and your products. Causes that you are supporting, the list is endless and all this will build into the reputation of your brand. When a customer knows more about a product and company, they are more likely to trust it and buy from it. Information means sales. (source).
These are only a few of the reasons that you need to move onto e-commerce to improve your business. So many businesses are moving online that the question becomes; can you afford not to? We at Universal Web Design can help you with the transition, working closely with you to ensure the website reflects both you and your brand. To find out more, visit our website at https://universalwebdesign.co.uk/, email us on firstname.lastname@example.org or give us a call on 01206 588 000.