The Immense Importance of Having a Well Designed Logo

by | Aug 8, 2017 | Unassigned

From Universal!

Whether it be from a business or consumer level, most people relate to logos of such firms immediately. They connect our minds to the business in question, without the need to see its name – there in a nutshell is the power of a well designed logo.

Your logo will normally appear on stationery, websites, business cards and advertising billboards etc. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.

Businesses often play it fast-and-loose with logos, paying insufficient attention to their size, positioning and other materials or images – avoid ideas on different types of logos for specific purposes.

The logos of McDonald’s, Starbucks, Nike and Adidas are just a few examples of businesses being recognised on a global spectrum, these multinational companies can spend millions on their logos and be recognised in the blink of an eye.

It’s common sense to spend time and money on your logo – it’s the first thing that people see; it’s the look of your company; and it’s going to reflect what you do.

A good logo, a good trademark, gains meaning and power over time. Ideally you want to keep your logo for at least two or three years before you consider changing it for a fresh new look – so make sure it’s the right style for your business for now and the near future.

When the time comes to changing your logo or creating your first one, don’t follows the examples of GAP…

This is a great example of a logo change that wasn’t quite the right fit, the clothing brand performed a logo design U-turn in 2010. The original logo was switched from upper case letters to lowercase letters and introducing a small blue square. However, it wasn’t long before they scrapped the idea, as their target audience weren’t aware of the change and consequently didn’t recognise the new brand due to a lack of marketing.

However, for a logo to be successful, the company behind it must be a respected and trusted brand – you don’t have to be the biggest brand in the world, your company just has to back up it’s intentions to deliver. Which is why these multinational companies are respected and well known and in turn their logo looks great, recognisable and sustainable for years to come.

Here at Universal Web Design, we have a dedicated team to create a bespoke logo design that is unique and stylish for your business. We believe that a logo is an essential piece of the digital marketing puzzle, your logo needs to represent what you do and what you stand for effectively.
We give you the option of comparing at least three designs, where you can then select the best one. Then if you would like us to tweak this further then we can – we always believe in giving customers options!

We offer three free revisions with every logo design All logo designs are scaled and optimised for the benefit of search engines such as Google, Bing, AOL and Yahoo.

If you are in need of a business logo then look no further than Universal Web Design, in relation to your business logo you can contact us today on 01206 588 000 or alternatively you can email us – – create the face of your brand with us today!