Everyone seems to be obsessed with the numbers
when it comes to website traffic. However, not many seem to understand the importance of quality over quantity when it comes to traffic. 1,000 users could reach your website, but if the site is not relevant to them, the bounce rate of the site could be much higher, meaning more people click off your site as quickly as they clicked onto it. It’s not easy to enhance the quality of your website traffic, but here’s 5 easy steps that could definitely help:
1. Study The Numbers
If you want to separate the high-returning traffic from your low-returning traffic, you need to study the numbers and improve your analytics. Start by making a list of key performance indicators (KPIs) and metrics that you believe constitute successful interactions. Examples include bounce rates, conversion rates, click through rates etc. Look at these to see which visitors are of most value.
2. Streamline Website Navigation
Smooth out the transitions from one area of your site to the others. This will improve user experience and make it easier for your users to find conversion pages (such as product pages or contact pages). Visitors want to find what they are looking for with minimal effort.
3. Improve Quality of Content
Ensure that your content is of high quality and is diverse. You need a multifaceted approach when it comes to content so that your website reaches its maximum potential. There are plenty of diverse content options for you to choose from, including videos, case studies, blog posts, podcasts and much more.
4. Simplify Design
Get rid of the clutter. Keep your site as easy to navigate as possible to enhance usability. Make sure that your pages are visually pleasing as well, to keep those important users intrigued and attracted to your brand.
5. Enhance Your Social Strategy
Drive the right traffic to your website through Social Media platforms. This way, traffic that is already interested in your brand is being taken straight to your website, and therefore are much more likely to close a sale. Target the right customers through Social Media and half the work is already done for you.