LinkedIn – A tool to grow your business

by | Apr 28, 2023 | Unassigned

You might think Linkedin is a platform beneficial only to employers, but we are here to tell you that that’s wrong!

In today’s blog, we will break down all the different ways in which this platform can not only help you but also your company.

A massive platform, with massive opportunities!

The LinkedIn platform hosts approximately 575 million users! Making it truly a global sensation. 

More and more professionals and businesses are starting to hop on the bandwagon and create a Linkedin business profile.

So why should you? 

Brewing such a big platform with such a large amount of users, there is a guarantee you will find an audience interested in your business.

One of the key differences between LinkedIn and other social media platforms is that instead of focusing so much on the product, it focuses more on the person behind it.

This will help you on the networking side of things. You could connect with some incredibly powerful and knowledgeable figures. 

Linkedin will allow you to generate leads by identifying potential customers through different networking groups.

You will be able to connect with your customers on a more personal level.

Be at the top.

Google and various other search engines generally rank LinkedIn Posts and pages very highly, greatly improving your SEO.

So if you do have a company LinkedIn we would recommend making sure your post or page has the relevant industry keywords. Furthermore, regular updates and posting are definitely a must if you want to stay at the top.

Build a strong community.

Posting regularly will give you the best opportunity to build a strong community. People will then not only take an interest in your business but your people and your life as well.

This will help you and your business build a strong and loyal follower base. 

The UWD difference: 

At UWD we specialise in all things marketing and web design. Whether you are in need of a new E-commerce website or marketing plan, we can help!

We offer a vast amount of services including PPC, SEO, Blog management, email marketing and social media advertising.

Our team of experts will help you build brand awareness and create leads.


For more information, visit our website at, email us at, or give us a call at 01206 588 00