Blogging: More Website Traffic = More Customers

by | Mar 24, 2016 | Unassigned

Are you looking for ways to drive traffic to your website?

Perhaps you should consider blogging. Blogging is integral to your online marketing strategy, whether you are a small business or a multinational company.

Adding new material to or regularly updating a blog can be of much beneficial interest for your business. It increases your SEO, drives traffic to your website, develops better customer relationships and positions your brand as an industry leader:

Increasing Your SEO

SEO (Search Engine Optimization) affects the visibility of your website or webpage in a search engine’s unpaid results. Obviously, the better your SEO, the more people will click onto your website. How many times do you browse on page 19 of Google results? Exactly.

Blogs increase your SEO: fresh content is one of the best ways to beat out your competition on the search engine results page. Not only will our blog management service ensure that your articles are relevant and original, we also ensure that your articles have keywords that will drive more traffic to the page by listing out topics, keywords and categories that will locate your business’s page as accurately as possible. This way, we produce top results.

Driving Traffic to Your Website

Our blog management service allows you to provide consistent content for your customers. Through your blogs, we drive traffic directly to your website through inbound links in the articles. Alongside our Social Media Service, we can also drive more traffic to your website through sharing each article on social media platforms (such as Facebook, Twitter & LinkedIn).

If people search for a specific news article or industry-related blog, your entry will direct them to the blog page of your website. From there, these searchers become potential consumers for your business.

Developing Better Customer Relationships

Through our blogging service, we provide another source to enhance and strengthen the relationship you have with your customers. As your clients are connecting with you through your direct website, your clients are able to get to know your business through a different, more informal route.

By searching for your specific article, consumers are searching for information; they will greatly appreciate that you are the people to give them the answers they are searching for. Through your blog, you can create trust – and furthermore brand loyalty.

Positioning Your Brand as an Industry Leader

Your article created by Universal Web Design will demonstrate your company as an industry leader. They will be informative, showing that you have the knowledge and expertise of your market, and therefore will market your skills as a successful business.

We will write about whatever you want us to; but we can help you out too. If you want to focus your blog posts about your products, then we can do so. If you want to emphasize the importance of industry news, we can instead write about those topics. If you are stuck with ideas, we can give you advice on how to strategize your blog campaigns.

Our Package

Our Blog Management packages are cost-effective methods of increasing your business’s online presence, starting from £60 per month. With a little guidance from you regarding topic (ie. if you have any special offers on, or particular news topics you want to discuss), we do all the work for you. Not only do we produce original, quality content, but we upload these straight to your website. You can sit back and get on with your day-to-day business, knowing that we have handled your website blog for you.

If you have any queries regarding our Blog Management, or any other service, then please do not hesitate to get in touch with us on: at: or by phone: 01206 588000