The Four Most Important Pages Of Your Website

by | Feb 18, 2020 | Website

When it comes to your company website, there are four pages that are essential to include. Without question, every page on your website should be and is important. However, these four pages are the foundation of every great site. They are also the most useful pages to any potential clients who might be looking at your website. 


More often than not, a homepage is the first impression a potential client gets of your business so you need to make sure it looks sharp and inviting. 

Users will often only take a few seconds to decide whether they are staying on the web page they have clicked on, and you want your website to be one they don’t click off of. 

Users will often land on your homepage because they are searching for a solution to their problem. This is why your homepage needs to have relevant and clear information. 

People want to quickly find an answer without having to put too much work into the research. Your homepage should be easy to use and all information should be simple to access and understand. 

About Page

This is an important page as here you have the opportunity to share your business’ story, it’s morals and values as well as explaining exactly what it is you do and how you can help someone. 

Potential customers want to get to know your company before they start spending their money. It’s not all about the information on the page, it’s about connecting with your audience. 

Try including introductory videos, a message from the director and any other information which shows the company’s true personality. 

Contact Page

Your company’s key information is usually found on a contact page, which is imperative for your customers. Nobody likes having to spend time working out where your contact information is. 

It should be a simple and easy process to get in contact with your business, so a simple page is all that is required. 

When people have made the decision to use your services or product then the last thing you want is them changing their mind because your phone number is nowhere to be seen.

Call to action buttons like, ‘live chat with us’, ‘call us on’ and ‘email us now’, will also help make it straight forward for people to get in touch with your business.

Blog Page

A blog page provides you with the opportunity to display your knowledge and share with the world how your company helps others. 

It’s the most common page people will go looking for answers on your website, especially if you’re in an industry with a technical side. 

What you should be aiming to achieve with your blog page, is viral recognition for your content. The best chances you have of this is to make sure your content is compelling and useful so users share it on social media with their friends. 

With these four pages complete you have a great structure to begin to build upon. It’s not always an easy task, creating a website and many business owners don’t have the time. 

That’s why Universal Web Design is here to help. Let us take on the stresses of designing and building your new website, so you have more use of your precious time. 

Our web design team has over 13 years of combined experience, so you can be sure your new website is built and optimized to perform at its best. 

For more information on how we can help, call us today on 01206 588000 or email 

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