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Why Website Maintenance Matters

Would it surprise you to learn that merely setting up your website is not enough? Having a website is a commitment and an investment and like most commitments and investments, they need to be looked after and well maintained. If you do not want issues creeping up with...

What a Brochure Website Can Do For Your Company

No one can deny that the internet of a powerful tool, now imagine using that tool to promote your business. This is a fantastic way of increasing the exposure of your business, reaching a far greater audience than traditional methods of marketing. You could...

How You Can Benefit From An E-Commerce Website

E-commerce is becoming more and more common, especially since the Covid Pandemic hit. To survive many businesses have had to move online. But the pandemic hastened this conversion to e-commerce. It was already a growing movement as more and more people were looking...

Tips For Using Word Press

WordPress is a powerful presence on the internet. 30% of the internet is powered by WordPress. This means that it a platform that you cannot ignore. Whether you are creating a website, editing one or working on a blog, you need to know how to use it if you are...

How To Stand Out From The Web Crowd.

The Internet is a busy place these days.  There are so many results from each search that it seems impossible to find what you are looking for or find your own website. You need to make your business stand out from the crowd. Many people will open multiple tabs when...

Web Design Trends To Watch Out For

Web Design Trends are ever-evolving. With new advances in technology, there are so many ways to change up how your website outlook. The trends can determine what is in and what can make your website more successful with your target audience. These are not all the...

Multimedia Experience In Web Design

Multimedia web pages are becoming more and more fashionable. Way back when Web design was new, web pages were mostly text and informational. That was back when the Internet was new and connections were still not that great. When dial-up was the only way to get...

What To Ask When Designing A Website

When it comes to designing a website for a client, there are a few things that you need to consider and ask them before you start. You need to be sure of what their website is, for instance. They may be asking for a brochure website but you begin an e-commerce...

How To Move Your Business Online

Moving your business online is a big step forward in increasing your market audience and also in increasing your business revenue. Companies with an online platform can expect their businesses to increase from 15-50%. (source). It is a huge source of revenue that...

Why you need PPC

PPC, or Pay Per Click, is a valuable marketing tool to increase traffic to your website. Pay Per Click is where you use platforms such as Google Ads to promote your business and pay a fee every time your link is clicked on. It is a method of driving sales. When you...

The Importance of SEO

First of all, what does SEO stand for? It stands for Search Engine Optimisation. Then comes the question of what is it? SEO is the process of improving your website visibility to search engine searches. This process boosts your ranking on search engine result pages...

The Importance of Digital Marketing

In the era of technological and advent of the internet, just about everyone as a social media account and access to the internet. It is an essential part of everyday life. On average, people spend 2 hours and 22 minutes of their life on social media. This is a time...

Brexit and its impact on Internet Start-Ups

After four and a half years, we have finally left the EU. It has been a long process, full of issues and setbacks and constant renegotiation. Brexit will impact how most businesses conduct their affairs. Trade with the EU is no longer as simple as it once was if it...

Importance of Logo’s

Logo’s are a band representation. They are what the consumer will associate with the product and can be a symbol of quality, or a symbol of something that is not worth the money. It is how the consumer can recognise your product from a competitor. The Logo isn’t just...

Small Businesses Moving Online

Since the start of this pandemic, small businesses have been hit hard. National Lockdown, Tier Systems, they have all meant that they have been forced to close down, limit the number of customers and colleagues on-premises, have hand sanitiser everywhere and invest in...

Social Media In Business

Social media can be invaluable when it comes to business. It is a part of a great deal of the populations every day lives. It is how people share their lives, their opinions and this is where it can be invaluable. You can reach a greater number of the population...

Is Your Branding Consistent?

At Universal Web Design, we understand that to get your brand out there, marketing must be on top form. Marketing is a simple term for getting your brand known within the right audience. For marketing to be successful, multiple elements but work in unison:  ...

E-Commerce Vs. The High Street

Do we dare say it? Christmas is coming! Are you an independent shop, most likely depending on the Christmas trade to recover what has been a rollercoaster of a year? If so, Universal Web Design may be able to help.  The High Street This time last year, the high street...

Are You Social Media Savvy?

Social Media, the topic is more in depth than you may think. As a company, your marketing strategy may well be lengthy and in detail, however are you missing a trick by not using the tools right in front of you. Social Media is a vast platform and the ideal solution...

Don’t Land In The Junk

A marketing campaign will be niche to your business. Every business offers a different service or a different market thus, their marketing requirements will vary. At Universal Web Design as an email marketing company, our team are experts within their specific fields,...