SEO stands for Search Engine Optimisation, and it really is essential to you and your business. Many people haven’t even heard of it, though that number is swiftly dwindling! If you’re online, or if your business has an online store or page of any kind, the likelihood is that you’ve heard of SEO! It is impossible to succeed in our ever expanding online world without giving considerable consideration to SEO; to what it means, and to what it does.
So what does it do? Well, put simply, it increases the amount of visits, high quality traffic, and views that your site receives. It does this through the use of myriad techniques, tactics and strategies the details of which are too complex to elaborate upon! But trust us, they really do work! The end product of these stratagems are manifold. However the main aim, for all SEO operations and actions, is to increase your website’s ranking in search engine results pages, like Google, to name but one example. The better your SEO, the higher up the page your site will appear; when someone types something relevant to your site that is!
SEO can be split into two categories.
Offsite SEO, and onsite SEO. (Before we proceed, the term “keyword” refers to a word or phrase that is relevant to your business and is likely to be searched for when someone is seeking out your business i.e. for a potential customer searching for a digital marketing website, the word marketing, or SEO, would be a keyword!) Onsite SEO is somewhat self explanatory. It refers to the SEO that is on your site, like the website pages, the titles the tag and the links etc. Offsite SEO is a little more complicated. It involves, among other things, the collection and distribution of high quality, trusted links embedded in sites from around the web that lead the user to your site.
To find out more about SEO, don’t hesitate to contact our team for a chat! We know SEO, and we have staff dedicated to it’s creation. Let us show you, what SEO can do for you!
Contact Universal Web Design now!