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Is your business presence online way behind the times?

The progression of your business marketing should matter to you, otherwise you risk being stuck in the dark ages with no digital light.

Ten years ago, people went to one or two websites when looking for a product, and made a decision based on that information.

Today the information available about any given product is almost endless and within easy reach – marketing is in essence, the sales force of your company. It can be tested, perfected and can directly account towards revenue targets – the online world presents bigger and better ways of promotion for your smaller business.

While traditional strategies like cold calls, cold emails, snail mail, and trade shows have much less of an impact in the current climate of online marketing. Luckily enough, there is an entire set of new strategies available for you to benefit from and edge over the competition.


Email Marketing, Social Media and Blogging are just some of the services we provide to our clients, with the likes of SEO, Pay Per Click and SMS Marketing also working for many types of business industries. These online methods can potentially pivot your sales as well as staying effective, even with the change in customer behaviour over the years.

Your customers may operate in a multi-channel world, and your marketing should too. Don’t risk losing your customer’s attention! Whether you like it or not, people are doing ten things at once and certainly don’t have the time to listen to your thoughts.

To get yourself seen amongst the crowd, you should be unique, interesting, genuine, and captivating. Don’t be obsessed with merely promoting your product; be obsessed with engaging your customers to your company as a whole.

Universal Web Design can help you define your positioning, create your brand strategy, and identify your distribution channels. We ensure that your pricing reflects your value and reinforces your brand for now and into the future.


It’s worth looking at a wide variety of direct and indirect competitors to gauge where you fall in the online world. We’re here to take the humdrum of research, campaigns and strategies. Ultimately, we take the pressure off and enable you to concentrate on many other pressing matters to do with your business.

With the online services at Universal Web Design, you could potentially be on the first step to reaching out to the exciting future your business has up it’s online sleeve!

If you would like to contact us further about business’s online progression or have any questions for our team, please give our team a call on 01206 588000. Alternatively, you can email us via