Online Marketing

Especially in this day and age, online marketing is the only fuel you need to power your business’ engine. More trade is done online than on paper. We are here to keep you up-to-date and current in an ever-changing online world. Using various online marketing tools, we can regulate the quality/quantity of your online traffic. This enables you to attract and retain your ideal audience.

We know first-hand just how important web design and online marketing are. As such, we are revolutionising our approach by using every tool at our disposal to increase your brand awareness worldwide and nationwide. Additionally, we also ensure your website continues to convert curiosity into prosperity.

Throughout the process, we will work in close contact with you. Rest assured, we are selecting and implementing the most effective marketing strategies for your business. We strive to provide you with the maximum amount of return possible on your investment.

There are many tenants which operate within online marketing. These include but are not limited to:

  • Search Engine Optimisation
  • Social Media Marketing
  • Pay Per Click Advertising
  • Email Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Pay Per Click Advertising
  • Email Marketing

Search Engine Optimisation – Online Marketing

Search Engine Optimisation (SEO) is an integral part of online marketing. At Universal Web Design, we are part of the Google Engage partnership. This means your website will be optimised for search engines safely, ethically and effectively. Our processes are proven, trustworthy and reliable; our approach to SEO is all-inclusive.

All aspects of SEO are given equal, considerable attention. We include daily ranking checks, competitor analysis as well as off-and-on site SEO. From there, we will collaborate with you to decide which keywords are most relevant to your operation. This allows us to drive the highest quality traffic to your website, as often as possible.

Email Marketing – Online Marketing

Email marketing is a tried and tested method of provider-client communication. It is quick, hassle-free and convenient. In addition to this, it is an extremely cost-effective way to advertise to your existing customers. It also allows you to attract new ones as well!

If done correctly, an email marketing campaign can exhibit the finesse of a slick salesman. This is without the inherent intrusiveness of a cold call. At Universal Web Design, we know what sells. We know how to create an email marketing campaign that will generate business interest. We can do it once to five times a month, the choice is yours!

Blog Management

We really can’t stress the importance of blog management! Its influence in the digital marketing sector is growing exponentially. If you really want your business to have a wide reach, you’ll need a blog. Of course, not just any blog – a well-maintained, interesting, relevant blog.

This is vital. It’s a tightrope to walk between the good and the bad – with a sharp fall on either side. A poor blog is worse than no blog at all!  A good, maintained and up-to-date blog from skilled content writers is gold.

Social Media Management

Our dedicated team of experts is at the forefront of social media marketing. They are pioneers of a daunting digital landscape! With Universal Web Design, you need not worry. We stay on top of what’s new for you and will enjoy doing it.

All of our social media marketing campaigns are tailored to meet your requirements. No matter what they are! When it comes to social media, we’ve got you covered. Day or night. Our campaigns are designed to increase brand awareness, online sales, or both! We don’t just stop there. Once your campaign has gone live, we will track, measure and assess its success.

Mobile APP

Mobile applications, more commonly known as apps! Without a doubt, the fastest growing sector in the online marketing industry. Therefore, they are vital to the future success of your business. The apps are also fundamental to the continued distribution of your brand; nationally and internationally.

Your digital marketing strategy should incorporate smartphone marketing and application development. This allows for maximum online exposure. This channel has proven to be incredibly lucrative and convenient for customers.

Pay Per Click

Never heard of Pay Per Click or PPC? Don’t worry! We’ll cover this base completely, so you don’t have to get into the nitty-gritty of it all. It can be quite gritty! Though complex in nature, PPC yields one simple, hard-won and very vital result: TRAFFIC. It directs traffic to your website. As well as all this, traffic equals interest. It equates to an increase in consumer base, revenue and overall prosperity!

Think of us as your PPC runway coordinators! The planes are prospective clients, the runway is your website. By utilising PPC, we are directing them your way 24/7! PPC does the work of advertisers at a fraction of the cost and with enhanced efficiency!