Pay per click ads (PPC) or social media advertising? Which one should you choose? There are pros and cons to both options. But which option is best for you and your company? That is the main question.
The answer can depend on several factors, such as your target audience. Let’s explore both options.
Pay Per Click
When you search for something in a search engine, often the top results have the little ‘Ad’ symbol next to them. Those are ‘PPC – Pay Per Click’ ads. Companies pay to have their website or a landing page appear here.
How does it work? Well, let’s take you through what would happen if you used Google PPC ads. What you would do is create an ad through Google Ads. It is like SEO, where you target keywords with landing pages.
The only difference is that PPC costs. They can cost a lot of time and money if you do not do it correctly. You need to set up a budget for how much Google can charge per click per day. It means you only get charged if someone clicks the link. You can further narrow the number of people your ad will pop up to by limiting the age range, creating a time frame for when the ad is live, and placing location restrictions on it.
Conclusion? Helpful if a client is searching for a specific thing or a variation of the keywords you are targeting. Also, it means PPC targets people who know what they are looking for.
When setting up a Google Ad, you can create a search variation that indicates that you can select variations of the keywords that will direct searchers to your landing page. PPC is efficient. It offers a great conversion rate which can provide fantastic revenue.
Social Media Advertising
Social Media Advertising is when you create an ad through a social media platform, most commonly, through Facebook. It works much like PPC. You prepare the ad through Facebook Ads, create a daily budget for how much you want to spend per day.
You can also limit the area and the age range for your ads. Social media ads are more generalized. It will be targeting people much earlier in the buying cycle, possibly before they even considered the need for what the ad is offering.
This type of ads can lead to roughly the same, if not a better conversion rate than PPC. Almost everyone has social media and accesses it frequently. More frequently than they would search for a specific item or service.
There are benefits and cons to both options. What you really need is an expert marketing company that can help guide you through your marketing strategy. Universal Web Design has both the experience and the ability to help ensure that your marketing strategy gets the targeted results.