I Want To Sell Online,
But What Online Payment Gateway Should I Use?
There are many payment gateway options for e-commerce stores and when you are new to selling online, choosing between all the payment gateway providers can be difficult.
Some providers charge all kinds of fees, for joining, per transaction fees and % of transaction costs, but with so many companies offering completely different payment gateway solutions, which is the best for you and your business?
Unfortunately, it’s not as easy as just choosing the cheapest provider based on the size of your business and your average basket value. If problems arise then you would need to speak with someone about the matter immediately and come to a swift resolution. When it comes to something as vital as your payment gateway, the level of customer service your provider offers should be a top concern for your business.
Paypal is a very popular e-commerce payment solution that has built a highly successful reputation. PayPal is instantly recognisable and trusted across the internet. Possibly one of the most distinctive turning points to customers being confident to shop online. The great thing with PayPal is that everyone can use it, even if you do not have an account. However, you need to take into consideration that PayPal is selective about who they work with and they will quickly drop retailers if they do not keep to the standard their clients are supposed to provide to its customers. Good for the shopper, not so good for the business. This could leave your business without a payment gateway while you try to find an alternative provider.
An important element you need to consider is the security of your customers’ personal data. Some payment gateway providers provide a bare minimum service and fully expect to “up-sell” to you at a later date. This is not something most online businesses are happy to scrimp on as any security breach with personal data is fatal to smaller businesses who don’t have an international brand.
The most useful advice will come from speaking with your web design agency as they will know which payment gateways are the easiest to integrate and maintain long term. They will also know who provides the best value for money and best customer service based on their other clients’ experience. This advice can be truly invaluable if you are a new start up e-commerce company so do your own research but don’t be afraid to ask for advice.
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