Pinterest maybe popular as a photo sharing social media site but did you know that you could still use it to promote your services, socially. In this article, you will find ten of the best tips on how to use Pinterest for your business.
Pinterest is a great website and soon after its internet launch it soon became the a popular site among millions of people. Pinterest is now one of the most visited sites on the internet. So when you have a social media platform you should make sure that you utilize its full potential for your business, especially if you serve locally. Hopefully the tips below will help you to make the best of this opportunity.
Here they are:
Create Boards Based On Your Products – Pinterest has boards that can be created and named after the products you offer. For instance, if you have a jewellery store, you could create boards with names like “Ear-rings”, “Bangles” and “Necklaces”. This way you could show each of your products separately. Also, it would help to get customers for these products.
Add As Much Detail As Possible – When you upload a product photo, be sure to add all other required details such as; price, length and height etc. If you are putting up a photo of real estate then you can add details like the location, price and some contact details. In the event that your site does not provide any service or sell any product then you can try something different. For instance, if your website shares unique recipes then you can share photos of the final dish and share its preparation details. Doing this gives the visitor a reason to find out more about your actual website so there is always something interesting to share.
Pinterest Uses Its’s Own Analytical System – Since Pinterest has its own Analytical system, you can assess the visitor traffic generated through your boards all within Pinterest. Their Analytical programme is still evolving and it currently only shows who checked your pins and re-pinned them on their own boards. Even so, you can continuously improve your social connections with these people and another opportunity to promote your website even further.
Share This and Share That – You can and must share more than just your own products and services. You don’t necessarily need to share something that is sold on your website. You can also choose to share your views, thoughts or maybe something that might connect your audience. Give the visitors a reason to keeping coming back to your boards and then to connect with you.
Start Contests or Giveaways – Contests are a great way to engage people. The possibility of having more visitors increases the hefty reward at the end. If you don’t have a contest idea then you can offer Giveaways. You can offer coupons if possible or some kind of a discount card which they can use for shopping on your website.
See What Others Are Sharing – It can be difficult to constantly come up with new ideas on what to share. Its best to vary what you share to keep the audience guessing “what’s next” so look at what others are sharing and follow what’s working best.
Always Keep Connected with Your Followers – Once you start generating visitors to your pin boards, you will need to make a connection with them. You will need to reply to their comments and also re-pin their pins or simply like them. This way you will be able to create a loyal fan base on Pinterest.
So these are 7 great social media marketing tips that will help you market your business effectively through Pinterest.