Social Media In Business

by | Jan 25, 2021 | Unassigned

Social media can be invaluable when it comes to business. It is a part of a great deal of the populations every day lives. It is how people share their lives, their opinions and this is where it can be invaluable. You can reach a greater number of the population through a few posts than an advert in the newspaper or on a website.

People can also share their reviews on what you offer and this can make or break reputations, so the question is, can you afford not to utilise it?

Why use it?

It is cheap advertising for one,  joining and posting on social media cost nothing, so it is free advertising. You can decide to use a professional social media management agency and this can increase your exposure to your target audience and is still cheaper than traditional methods of advertising.

This is also the fastest way to reach your audience. Subscribers can receive posts almost instantly and posts can be shared as quick. You get more direct interaction with your customers, its a whole new realm of customer service. They can query you through your pages and posts and interact with you.

This means that the more your customers interact with you, the more trust and brand loyalty. This kind of customer would be more likely to promote your business, share your posts and this is free marketing. 


Getting your products trending means that as many peoples possible are sharing your posts, and this means greater exposure for your brand. This is always a good thing. You can also keep up with real-time trends, what people are interested in and what people are not. It means you can pick and choose the product to promote to match what is currently trending and reach a far larger audience. 

Social Media is the way forward in many respects, yes, there are issues with false news or advertising and negative reviews. But there are issues with every form of advertising and in this respect. Social media has far more pros than cons.

Universal Web Design will work with you to ensure your company gets the coverage and exposure on social media that it needs, visit our website at,  email us at or call us on 01206 588 000.