The Benefits of a Logo

by | Sep 15, 2021 | Unassigned

If you do not already have a logo for your business or company, then you really should look into getting one. A logo can do incredible things for your business. Think about it. How many companies can you recognise just from the logo? Gucci, Chanel, Nike, Adidas, and so many more. A logo can do incredible things for your company

What is a Logo?
A logo is a combination of text and imagery that tells people the name of your business and creates a visual symbol that represents your company, your brand and your reputation.
A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. How does it do this? Well, it represents your businesses’ belief system, core values, purpose, mission, and vision. That’s what people remember and tell their friends about, not your logo. Your logo is what makes it memorable.
A good design not only looks professional on the surface but also signifies something deeper. It shows that you care about how your company is recognised and can help to create excellent brand recognition.

Why Do You Need a Logo?
There are several reasons that you need a logo. The main one is that a well-designed logo represents a company that people can trust. It can tell potential clients and customers exactly who you are. Being known by a logo is a good thing. If your logo is well designed, it shows that you care about your company and that what you have to offer will be treated with the same care and respect. See, if you have an unprofessional or carelessly designed logo without aesthetic concerns, then people will doubt you and your company.
If you cultivate a strong logo, aim to stand out to consumers. This attitude will ensure they remember your brand and create positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions. The more positive associations that they have with your brand, the better.

A great deal can go into designing a logo, and if you have not got the time or the skill to do it yourself, why not choose a professional service to work with you to create the perfect logo for your company? Universal Web design has a team of graphic designers just waiting for you to get in touch. To find out more information, visit our website at, email us at or give us a call on 01206 588 000.