The Benefits of Graphic Design

by | Jul 14, 2021 | Unassigned

Graphic design is all about designing your website, logo or mobile app and can help you make your company stand out!

The primary purpose of graphic design is to communicate with potential customers by creating effective marketing materials such as logos, websites, business cards, banners, and so much more. There are many things that you can use a graphic designer to increase the visibility and recognizability of your business. 


Graphic design uses photography, motion graphics, and text and illustration to represent specific ideas or messages. They are the foundation for a branding strategy.

Look at it this way, everyone knows the Nike tick, and they understand from that, that the product will likely be expensive, but also high quality, fashionable and suited to the purpose.

They know this from the recognisable logo on all their products; they do not always have the Nike name on the products. This is what we call brand recognition. Something that every company should aim to have. It all begins with a graphic designer creating a logo.

Humans are attracted to exciting images, beautiful images. Things that will catch their eye and make them pay attention. Logo’s use this facet of the human condition to the benefit of the company that they are associated with.

So many times, it is a logo that captures the attention, and then the potential customer will look a bit more at what the logo is attached to. This is why it is crucial to get the logo right. A poorly thought out logo will not look attractive, making it unappealing to people who catch a glimpse of it.

Graphic design is not all about the logo, though it is an essential aspect of graphic design. Graphic design can also be widely used in print and digital media to make the subject matter more attractive to the prospective audience. It can be used to simply catch their interest.

People will not be interested in simply reading through paragraph after paragraph of information. Through the use of images or graphics, information can be conveyed in other media than text. Graphic design can make the experience of engaging with the presented information far more enjoyable.

Business benefits

One of the more obvious benefits would be a positive first impression. You only have one chance to make a good first impression, and it is essential to realise that. Potential customers first impression could be the company logo, leaflet, brochure or even its website.

With graphic design, you can ensure that you are doing your utmost to ensure that the first impression is positive. 

The use of graphic design can help to make your company look far more professional than a company that does not use graphic design. You can create your logo, website, social media, etc, look far more uniform and consistent, always looking good to a potential client. 

The use of graphic design will also improve brand recognition, and that is always a good thing. Recognition of your brand will increase the brand reputation and make it easier to recognise what belongs to your business. 

There are a lot of benefits to using graphic design to enhance the perception of your business. We, at Universal Web Design, are proud of the abilities of our graphic designers and are eager for them to help numerous other companies. To find out more information, visit our website at, email us at or give us a call on 01206 588 000.