The Benefits of PPC

by | Jul 30, 2021 | Unassigned

There are a lot of benefits to PPC, which stands for Pay Per Click. What is Pay Per Click, you might ask? Well, you know when you search for something on a search engine, e.g. Google, and the first few results have an Ad symbol next to them?

That is PPC. The website you click on, is charged a certain amount by Google, when the link is clicked on. Businesses pay to be at the top of the search engines. Considering how difficult it can be to climb the natural search engine rankings, you can see the obvious benefits of paid for advertising.

Cost Efficiency

You have complete control over your budget for this method of advertising, something that is not always guaranteed. With PPC, you are in full control of how much is to be spent per month, per day and per click. You tell the search engine how much you want to spend. You only pay for the clicks, not impressions or reach.


PPC can result in almost instant traffic to your website. You have not only control of the budget but also the audience age and location. This means that you will not be wasting money with clicks from places where you do not offer your services.

You will be able to target the audience you want business from. With ongoing PPC campaign optimisation, you will be able to find the right balance between budgets and audience. Remember, you are setting the daily budget.

It means that the right visitor will pay for that budget and anything after that, well, that is the money going straight to your company that might not have found its way there any other way.


PPC uses analytics to produce accurate reports for you to analyse. These reports are precious as they can tell you what people are looking at. They can tell you what search terms are leading them to your page, what they are clicking on, how long the potential customer is spending on your website, and so much more.

The reports can help you with other marketing strategies, such as SEO. SEO works similarly to PPC, but as you are not paying the search engine for the top spot, it works more organically, and it is completely free once it is uploaded to your website.

It is a much slower way to climb through the rankings, but definitely effective. With the data from the PPC campaigns, you could easily make your SEO campaigns far more effective.

Multi-Layer Targeting

A bit of a mouthful, but this is an invaluable tool. Most marketing strategies do not allow you to target specifically the audience you want. PPC can let you chose the location and the radius out from that.

It can help you to target a specific age range, those more likely to use your services or purchase your products. As a result, your business will have fewer non-applicable website visits and increased traffic from interested parties.

PPC can be a struggle to get the hang of, despite the many benefits it can offer. To take that off of your hands so that you can focus more on your company and other matters, why not give us a call? We have a team of experienced PPC specialists just waiting to help improve your marketing strategies.

To find out more information, visit our website at, email us at or give us a call on 01206 588 000.