Would it ever occur to you to update your website? I mean, it should. A website is a reflection of your company, your brand and yourself. Why shouldn’t you take care of it?
This is how many people will view your business and what they see will impact their first impression of your business. Why not make that as best of an impression as possible with a website rebuild?
How Often?
Minor changes should be made relatively frequently to keep the content fresh and relevant. Who wants to read testimonials from three years ago when your site was built?
This cannot be a total redesign, of course, and can occasionally cause problems with your website. The best thing to do would be to refresh your website every couple of years to keep it current and relevant.
Why is it important?
Well, a website is all about sending the customer/client a message. Why they should choose you and how your company can help. This being said, many different messages can be sent by what you have done to your website, the images you use, and the content. It does not take much for something to look outdated and irrelevant.
First impressions are formed almost instantly, so you need to get it right quickly to encourage the audience to take your website and thus you seriously.
Technical Issues
If your website is outdated, it can lead to technical issues, and no one wants to deal with that. Technical issues such as broken links, downed websites etc., have a significant impact on user experience.
The harder a website is to use, the less likely it is that customers will happily use the site. In fact, they would be more likely to get off the site as fast as possible. It also has a bad impression on customers as they could think that you simply do not care about your website and thus your business.
They may question the value and quality of any products or services that you offer because of the poor quality of your website.
If redesigning your website is something that you are considering, these are only a few reasons why you should do it. Universal Web Design can help you build an amazing website and help you maintain it.
With Universal Web Design on your side, you never have to deal with issues such as downed websites or broken links. To find out about what we have to offer, visit our website at www.universalwebdesign.co.uk, email us at sales@universalwebdesign.co.uk or give us a call on 01206 588 000.