The Consumer Perception Theory

by | May 9, 2020 | Unassigned

For most businesses, consumer growth is key to survival. Consumer growth is measured by calculating two factors; consumer retention and new consumers. By keeping these two factors healthy, growth is inevitable. Keeping consumer retention high is a lengthy, detailed conversation.

Gaining new customers can be done so in many ways, often through marketing channels. Your product or service may be the top of the range, however, if your market does not know about it, it may as well not exist. It takes 5-7 brand impressions for a consumer to remember your brand, thus, getting out there is key.

Once a consumer knows about your product, how do you make it stand out from the rest? Consumer perception is simply based on your product or service, and how it is portrayed to them in the terms of branding.

The perception theory is based on a range of things that affect a customer’s perception of a business. The theory is in-depth and based on a wide variety of measures, both in and out of the control of the business in question. Some theories are based on personal opinion. Below are the main points to consider when thinking about your companies consumer perception

Colour and Font Of Your Branding

Colour automatically sets the senses going. From a young age, we associate different colours with different emotions. When considering branding, think about colours and how your consumer will feel looking at the colour. The colour of your branding should complement the service or product and the market intended for it.


Whether you like it or not, they are out there. All business’s aim for positive reviews, however, this may not always be the case. Having happy customers not only leads to potentially another sale and positive word of mouth, but also a potential positive review.

Such reviews are read by a larger audience than that of word of mouth. Therefore a positive review can do wonders.

Social Media

Your social media branding should be inline with your website branding. Social Media is a very resourceful, low-cost method of marketing. Your social media platform can reach thousands. Consumers will often go to social media to look at your customer reviews, consumer interactions and product information.

Turn Customer Perception To Your Advantage

If your business is able to manage all levels of customer perception, consumers will be attracted to you and business will come your way. However, not all customer perception is manageable and your business will not appeal to everybody.

For instance, selling coffee to someone that does not like coffee, it’s just not going to happen. If you can sell tea, such a customer may then come to you. However, if you’re just selling coffee, the customer will always have a low perception of you. By managing the target market that would be interested in your services and keeping their customer perception positive, you will be on for a winner.

One of the largest areas for a positive perception is branding. Having strong branding will ensure your customers are engaged from the first moment they clock your logo. Universal Web Design has a team of experts capable of producing wonderful graphic design including logo design and banner design.

Contact our team today to discuss how we can help build your business through design and branding on 01206 588 000.