The importance of a logo

by | May 11, 2023 | Unassigned

Whether you are in the restaurant business, IT world or own a clothing brand it is crucial to have a professional-looking logo in order to keep on top of your competitors.

Approximately 70% of people will recognise a brand by its logo, meaning one of the best things you can do for your brand is to create a strong, professional and recognisable logo.

A well-designed logo will help make your brand unique and distinguish you from the crowd.

In this blog, we will dive into exactly how a good logo will grow your business.


Gives your brand an identity 

Having a good brand identity will then translate into a reputable and trusted brand image. This will make your brand much more lovable as well as approachable.

A strong recognisable logo will most likely be your brand’s signature colours and a signature font. It is crucial that you place your logo on all platforms, emails, videos, business cards, landing pages and more.

We truly recommend having a signature colour, a recent study shows that this can improve your brand recognition by an incredible 80%. 

Creates a first impression 

Whether it is meeting your boyfriend’s family for the first time or going to a job interview, we always try our best to give a strong first impression. Well, logos are the first impression of your brand.

A powerful logo will provide you with a strong first impression, making it more likely for customers to purchase your services or products.

The absence of a logo could really damage your business, no matter how high quality the services you offer are, potential customers, could shy away from your business.

Remember, first impressions are always the most important.

Reinforces professionalism 

When talking about professionalism most people would think we are referring to customer service, product quality and service delivery. These are absolutely at the top of the list when it comes to professionalism, however, a logo is just as important. 

A professional logo will portray to potential customers that the same amount of detail and dedication will go into your service.

On the other hand, if you do not have a logo it may make your brand look unprofessional and careless.


What makes a good logo? 

Now that we have discussed why it’s important to have a logo, here are a few tips and tricks on how to create a strong impressionable logo.

Simple: A simple logo will look much more appealing to potential customers and is also much easier to remember.

Memorable: This will capture the audience’s attention whilst also embedding itself in their mind, making it easier to recognise in the future.

Different: It’s important to stand out from the crowd, make sure you’re logo is unique compared to competitors.

The UWD difference: 


At UWD we specialise in all things marketing and web design. Whether you are in need of a new E-commerce website or marketing plan, we can help!

We offer a vast amount of services including PPC, SEO, Blog management, email marketing and social media advertising.

Our team of experts will help you build brand awareness and create leads.


For more information, visit our website at, email us at, or give us a call at 01206 588 00