The Importance of Digital Marketing

by | Feb 5, 2021 | Unassigned

What is Digital Marketing? In the era of technological and advent of the internet, just about everyone as a social media account and access to the internet. It is an essential part of everyday life. On average, people spend 2 hours and 22 minutes of their life on social media.

This is a time which you could be taking advantage of to promote your business. Digital marketing is a huge market and is incredibly cheaper than traditional forms of marketing and reaches a larger audience. You can manage your marketing or hire a digital marketing consultancy, such as Universal Web Design, to do it for you.

What Is Digital Marketing

Developed during the late 1990s and in the 2000s, digital marketing is the utilisation of the internet to reach a larger consumer base. It began very simply with email marketing, but as technology improved, there came the advent of social media.

Social media marketing is one of the keystones of digital marketing. On average, a person has almost 8 social media accounts. This is 8 platforms where businesses can reach their potential consumers and interact with them directly, over waiting for them to come in person or over the phone.

This means building a relationship with the consumer directly and almost instantly. This will mean that trust of the company can be built sooner and with that comes loyalty. Loyal customers are more likely to share company posts and promote them in their own ways.

This is free marketing and invaluable service as potential consumers are more likely to trust a shared post from their friend recommending a product.

Reasons You Should Use It

Using digital marketing, you can track the success of your marketing campaigns in real-time and this means that you can track what is bringing in consumers and what is not and adjust your marketing campaign accordingly.

You can also make your campaign more targeted instead of generalised and reach your targeted audience directly. It is a cheap marketing investment even if you decide to outsource it to specialist companies. Reaching a larger, more targeted audience means a higher return on investment.

You can measure how many people see and interact with the post and how it boosts traffic to your website. It is an invaluable tool for the modern world.

Digital Media Marketing is fast becoming if it is not already, a primary marketing platform. Many small businesses are now using the platform as a way to compete with the bigger companies that are dominating the market. Using a Digital Marketing Consultancy businesses can take a great deal of the stress off of you by doing it with you for you to free up time and focus more on your business.

Universal Web Design has a dedicated marketing team that will work with you to set up the marketing campaign that you desire. Please, visit our website at and find out how we can help take your business to the next level or call us on 01206 588 000.