When dealing with marketing online, it is crucial that a high-speed website is created, in order to help the business deal with traffic. It can also help in making sure that customers are loading and viewing the products or services that the company is selling efficiently. In this blog, we will be covering the importance of having high-speed websites as well as high quality optimisation, and how it can help businesses with marketing.
User Experience:
The most important use of having a high-speed website is to make sure that there are high-quality and efficient experiences for the company’s users. If there is a slow loading website in today’s day and age, then potential customers will begin to grow frustrated, and may move towards using competitors’ websites instead. This then leads to bad user experience for the customer and as well as this, it also results in a lack of sales for the company. If the website loads quickly however, potential users can access the needed information quickly, which helps in the enhancement of overall customer satisfaction. This type of engagement is also known as the company’s bounce-rates which, if high, help to encourage customers to stay and engage with the company and its products.
SEO Rankings:
As well as assisting with a higher number of potential sales, having a high-speed website can also play an advantage when considering SEO marketing strategies. Search engines such as Google and Bing both use speed and efficiency as a way to rank companies’ businesses. This means that faster websites have a higher chance in receiving a higher ranking, which can help to increase visibility for the business and help in managing traffic. Since there is a high number of people who now use mobile phones as a way to access the internet, it is extremely important to implement responsive design practices such as mobile themes, fonts, as well as the ability to change keyboard and thumb placements for users. These practices are also a crucial element that search engines consider when deciding the ranks for all of the businesses.
How Fast Websites are Important for Businesses:
Cost Efficiency – By having a faster-running server, it is able to use its resources much more efficiently, which can help the company in the future due to them not needing to spend as much on server resources and hosting expenses. Having a highly-optimised website can also mean that the companies’ website requires less data to be transferred, which also helps in the decreasing of bandwidth costs for the business.
Competitive Advantage – Since the online market is highly saturated, especially in recent years, a well-optimised website can help to set businesses apart from their competition. If the website that customers are wanting to use is loading very fast, they are much more likely to purchase from that business instead of going elsewhere. On the other hand, if a website is low it can make customers bored, which is something that can be a fatal negative when wanting to achieve business success.
Customer Loyalty – Users are much more likely to want to return to a website that runs quickly, instead of one that is very slow. Having a fast website creates a pleasurable and pleasant experience for the customer, allowing for repeat customers. Repeat customers are also crucial as they contribute to the overall success and growth of the company.
Universal Web Design – Contact Us:
If you need specialist high-speed websites and excellent optimisation, then get in contact with us today. Visit our contact us page by clicking here!
Or if you would like to get in direct contact with our team, you can email through at sales@univeral-group.co.uk . Or call us on 01206 588 000.
We look forward to hearing from you!