Google My Business is on the right – hand side of the website after you search for a company. It contains a range of important information that is easy access to a customer that wants to get in touch with the company. The information usually has the opening hours of the company, the address, phone number as well as images of the company or service that is being provided. It is also a great way for customers to write reviews, and have companies respond to feedback quickly and effectively. Throughout this blog, we will be discussing the importance of using Google My Business, how it helps customers and why it is important to keep it up to date and well managed.
What is the importance of using Google My Business?
The most crucial benefit of using Google My Business is the high amounts of visibility that it provides for a company. GMB helps businesses appear in local search results to help potential customers that are looking for products or services in that area. This also means that having an optimised GMB is crucial when trying to use search engine optimisation (SEO). Therefore, a well-maintained profile can help to improve your chances of appearing in local search results and overall improving online visibility. Google My Businesses also helps companies in displaying offers, sales and other promotional advertisements that can help to attract customers to their company. Using GMB can also help to provide insights about how customers find your business, what actions they take, and other valuable analytics about the company. Understanding this data can help companies to make informed decisions about their online strategy and marketing efforts, finding ways that they can improve to make them more desirable to customers.
How it Can Help Potential Customers:
Google My Business allows companies to showcase their products, services and outside views of their location through photos online. This use of visual content can create a positive first impression to customers, and help them to make informed decisions. With the increase of customers using mobile devices for searches online, having a well maintained Google My Business helps in ensuring that your business information is easily accessible to users on the go. Google My Business provides a convenient and efficient platform for customers to access crucial information about a company, being able to access phone numbers, location and physical directions quickly. For businesses with a physical location, GMB works together with Google Maps, which helps in providing customers with simple directions. This is particularly useful for customers that are unfamiliar in a certain area or who are trying to locate a business while on the go.
Why it is Important to Keep GMB Well Managed:
To help with visibility online it is important that the company’s details are up – to – date and accurate, when searching for businesses. Having easy access to location, ensures that businesses are displayed on google maps, which can help in attracting local customers that might be looking for nearby locations. A well – maintained profile, including positive reviews and accurate information, builds trust when dealing with potential customers. Customers are more likely to engage with posts that have a positive brand image. Since the GMB profile is usually the first item that customers see about the company, having a strong, good first impression can be the deciding factor of customers choosing your company over competitors.
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