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In the second part of our new regular series,

‘The Q&A With…’ in which we chat with UWD team members on what they’re up to and learn more about their personality, we catch up with SEO and PPC specialist, Sofie Samuelsson.

Sofie is originally from Sweden, where her travels have taken her all over the world, experiencing the sights and sounds of a wide range of cultures and cuisines. She is now a permanent UK resident living locally. Sofie is also a keen runner, participating in a number of events to maintain fitness. She will soon be running in the Stockholm half marathon!


Sofie is incredibly committed to her writing, her passion for producing content lead her to become a member of the team UWD, where she holds the tiles of SEO (Search Engine Optimisation) and PPC (Pay Per Click) Specialist. Since her arrival in April, she has taken to both roles with ease, realising the importance of ensuring her clients are ranking high on Google. Her creative yet professional content is suited to a wide range of business industries where her clients can’t get enough of her talents!
Her can do attitude makes her a popular member of the team, who’s kind nature ensures she builds an excellent rapport with new and existing clients here at UWD.

Sofie’s close knit bond with fellow marketers Georgia Cocks and Mark Tuxford, gives our clients marketing campaigns’ performing to a high standard through a variety of different avenues. The team regularly discuss strategies and implement new ideas, generating the best results for businesses online – you won’t go wrong with the passion, drive and expertise our marketing team possesses!

We’re all about the personal touch within our company, and with this in mind a Q&A is a great way to get to know our team on a business and personal level. So, without further or do, let’s get the questions firing and answering for Sofie!


What attracted you to the role at UWD?
“When the job was advertised it said that the role involved a lot of writing, research and being organised. Those three things literally define me, so I thought it would suit me perfectly. After my interview and seeing the offices I was completely sold and didn’t want to work anywhere else!”

What’s been the best part about your time at UWD so far?
“Definitely getting to know the team. We all get along really well and it’s so nice to feel excited about coming to work each day. I’ve also really enjoyed all the new things I get to learn each day.”

What is your normal working day like at UWD?
“My normal day involves a tightly packed schedule! I have allocated times for each of my clients which involves a lot of research, writing and backend edits. I also try to stay on top of all the latest news within SEO and PPC so I am always up-to-date.”

How are you enjoying writing content for SEO purposes?
“I am really enjoying it. All my clients do such different things that the topics I write about are all extremely varied. This makes my day more exciting and allows me to learn new things constantly.”

What do you do in your spare time to unwind from a busy week at work?
“I love to run! I find it to be the perfect way to unwind after a busy week.”

What is the best marketing campaign you have worked on to date?
“I have enjoyed working on SDS Alloys because it’s been great seeing how the rankings for the site are improving. Together with the social media aspect to it, the marketing team have been able to create a strong campaign that will only improve. It’s also been a rather new topic for me so I have enjoyed learning more about Alloy Wheel Refurbishment.”

What advice would you have for those looking to join UWD?
“Be eager to learn! At UWD we all love to learn new things and stay motivated to better our services. With new knowledge and great customer service, we are able to offer excellent work for our clients.”

What is your favourite food?
“Swedish meatballs!”

What is your favourite Film/TV Programme?
“Mamma Mia is by far my favourite movie. I watch a lot of TV but my favourite programme is probably One Tree Hill.”

What is your favourite song?
“Currently: Shotgun by George Ezra”

Top FIVE celebrities you would have round for a dinner party? (Dead or alive)
1. Taylor Swift, because I feel like she has a lot of gossip about all the men she has dated.
2. J K Rowling, because she is a master of the written world and I want some tips.
3. The King of Sweden, because I feel like he is quite the funny human.
4. Jess, from Season 1 of Love Island, because she was a hidden little gem on LI and she is hilarious.
5. Niall Horan, so he can tell me what actually went down with One Direction.

Which THREE words describe you best?
1. Organised
2. Friendly
3. Creative

What is your greatest achievement?
“Receiving a masters degree in linguistics.”

What is your hidden talent?
“I can play the electric guitar!”

What’s your favourite motivational quote?
“Finishing a marathon isn’t just an athletic achievement. It’s a state of mind that says anything is possible.”


Now you’ve got to know Sofie a bit better, you have the opportunity to come in a meet her within the UWD office. From SEO to PPC campaigns, she is in the know and can help your business perform to its best online! Alternatively, you can reach her via email or call her today on 01206 588 000.