Top 5 Instagram Marketing Strategies

by | Apr 4, 2022 | Unassigned

Instagram has come a long way from its humble, retro-iconed beginnings. Today, Instagram is the 4th most-used social platform in the world, making it a crucial part of the social marketing puzzle. In this blog post, we’ll be diving into five of the best Instagram marketing strategies to pursue in order to grow your business. 

1. Optimise your profile 

Before you start marketing yourself on Instagram, your profile needs to look professional. Keep your username sleek and use an attention-grabbing profile picture. Also, include your business name and location (duh), some keywords that best describe your industry, as well as an easy way of contacting you in your bio. 

2. Content Calendar

It goes without saying that Instagram is a marketing engine that requires fuel. ‘Fuel’ in this instance means content—content that needs to be posted regularly. Scheduling when your posts go out ensures new content is always flowing through your followers’ feeds. 1-2 posts a day is considered optimal for getting your content seen by as many people as possible. 

3. Hashtags

They may seem like old news, but hashtags are still one of the best Instagram marketing strategies out there. Last year the platform announced a big update for hashtags which allowed users to follow the hashtags they’re into. Posts related to these hashtags then appear on their story feed. For this reason, hashtags are an important way of expanding your audience reach. They allow you to discover new content and get your content discovered in turn. 

4. Stories

When Instagram launched its story feature back in 2016, few would’ve guessed it’d become such a popular feature. Stories are a great feature to make use of because they’re so interactive. Posting content that your audience can quickly react to, directly respond to and even vote on is a powerful tool for driving audience engagement. For local business owners, this kind of interaction is a precious commodity. 

5. Reels

In June 2021, the Head of Instagram, Adam Mosseri, caused alarm when he posted a video stating that Instagram was ‘no longer a photo-sharing app.’  Besides getting a lot of heads talking, Mosseri’s video (video) was a reminder that Instagram had indeed shifted its focus away from photo-based content. At a time when Instagram favours video-based content, embracing video marketing could give your profile a boost. 

Thinking of marketing your business on Instagram? Looking to gain a little more expertise? 

At Universal Web Design, we can give you the pointers necessary to make your business shine on the app. We can even manage your entire social media presence! So if your next business venture involves hashtags and posting schedules, get in touch with us today! 



Phone: 01206 588 000