Using Social Media to Grow Your Audience

by | Sep 2, 2014 | Unassigned

Social Media, when used properly, can be vital in helping businesses to grow and increase their audience. Building your reputation is as important online as it is off, and there are ways that you can use social media to create brand awareness that spreads both digitally and through word of mouth.

Statistics show that social media is becoming an ever more prominent part of our lives, meaning that whether you’re selling to customers, or are a B2B business, you will need to get on board with Facebook, Twitter, LinkedIn and Google+ at the very least to be able to take advantage of the potential that is waiting there.

Currently on Twitter there are over 640 million users, a number which grows by roughly 135,000 every single day. It is considered one of the top ten most visited web pages currently online. Facebook absolutely dwarfs that number, with 1,310,000,000 users, all with accounts set up by a company worth $104 billion. Across all the networks, 58% of people have a social media account. It is gargantuan and the possibilities are endless. Your target audience will be there. It is just a case of finding them.

There are several ways of doing this.

One of the most effective is through the use of imagery and photos. This form of update is widely considered to be the most effective, with engagement around 56% more likely. What you’re after is interaction, people liking or retweeting your update in order to spread the word and share the message. The changes that Facebook has made to its layout fully supports the use of images, showing how they view their importance.

People are drawn to visual commentary. When scrolling through updates people will notice a photo; but don’t let that be all you offer. Creating engaging content is what will encourage potential customers to stay or share. Getting attention is one thing, retaining it is another. By offering something useful, in the form of advice or a tip, you are presenting yourself as helpful. Sending out information on a service you offer without a direct sales motive, presents you as informative. Whoever your target audience is they will love to get something for free. Through engaging updates you are giving it to them.

But the most effective way of growing your audience via social media is to dedicate time to it. It will grow if given enough attention and leads will result if used correctly. At Universal Web Design we understand that time is a luxury. This is why we offer professional Social Media Management services, to take the strain and provide a consistent and effective presence on your behalf across Twitter, Facebook, LinkedIn and Google+. If you would like any more details, or to look at the packages we offer, please get in touch. Our dedicated Management team will be more than happy to help.