Video Production And Your Business

by | May 9, 2021 | Unassigned

Video Production is a method of marketing that is rapidly growing in popularity. It is a great way to convey a lot of information quickly and allow the viewer to connect with the company emotionally. Video marketing is by no means a new method of marketing, but it is an incredibly useful one.

A Story can elicit a great many emotions and the fact that you can elicit these emotions from your viewer can result in an emotional connection forming between the viewer and the brand. This can result in improved business for your company.


You can influence buying decisions with a short or long video. Video can demonstrate how a product looks, what it can do and why the viewer should buy it. This can entice the viewer into buying a product far more effectively than a simple image. This can also help them understand the product.

Many people do not buy a product they do not know the purpose it is for. A video demonstration can clear up that confusion and lead to more purchases. (source).

What The Viewer Wants

When a consumer is deciding whether or not to purchase something, they use a range of media to decide. One of the more popular would be video. This is something that can show the consumer how to use a product and how it looks. Video is also far more engaging than images and writing.

Engagement can help the consumer to build a sense of trust and loyalty to the brand. It also allows you to reach a far larger audience base. (source).


This can help the traffic to your website in two ways. One of which would be the fact that videos are ranked higher in search results than other media This automatically can lead to more visits to your website in order to view the video and that can mean more potential customers.

The other way would be the natural way that it would increase visits to your website. Videos are widely backlinks. They can often also be found in other places, such as YouTube. This can bring viewers from those other websites back to your website and increase traffic to your website. (source).


There are a lot of websites out there and there is a significant chance that there is a similar product to yours out there. You need to differentiate your product from them and make it more engaging. Videos can do that. They can create more interest in your website and that can naturally result in an increase in sales.

Videos can convey a lot of information in a much shorter timeframe than the consumer reading page after page of text. This can help the consumer to feel; a bond to the brand and a sense of loyalty. (source).

In an ever-expanding digital world, you need to ensure that your product stands out from the crowd with the latest trending marketing techniques. That is Video marketing. There is a lot of planning that needs to go into video production and that is where

Universal Web Design can step in and help. We can help you plan it, cast it, design it, shoot it and everything that comes with it, we can help. We have professional videographers who can help you with this step. To find out more, visit our website on, email us at or give us a call on 01206 588 000.