Effective Ways To Market Your Business During Winter

by | Dec 9, 2019 | Website

Keep The Sales Coming

For many business owners, the Christmas period can be the busiest time of the year – especially for more e commerce based businesses. 

It’s obvious that consumers will be spending lots of money in the months running up and over Christmas, so to make sure you keep on top of things here are some ways you can effectively market your business:

Preparation is everything!

In any situation for any person, the best thing you can be is organised. Make sure you have a calendar specifically designated for marking on key dates and events. 

Typically, you would want as much time as possible to prepare your Christmas materials. So by being on top of the dates, and making sure you know exactly what you need or what is required from you for that particular date. 

Another crucial reason to be organised is for the simple fact that it is the HOLIDAYS. The average 9-5 worker will have at least two weeks off between the end of December and the very start of January. 

So make sure everything you can automate is automated and all materials are prepared and scheduled for their appropriate times – it will save you the hassle of worrying about it!

Everybody Loves A Sale!

No consumer can turn down a good discount, so why not try offering them an irresistible deal they can’t refuse? 

Just remember to take note of what it is you are placing in the sale and what cost you are charging. Before you know it, it will be the January sales!

Capture The Moment

For any business that is not already using video, you are missing out. The internet provides us with so many opportunities to capture attention and drive engagement, so you should venture down every avenue in order to find what works best for you. 

Utilising videos is perfect way to sell to someone without them necessarily realising it. It’s also handy that videos can be shared between thousands of social media users everyday. 

That Personal Touch 

Email marketing is a simple and easy way to keep in contact with your current and prospect clients. 

The great thing about email marketing is that you can make it personal to each individual person. 

You can code an email so when a person opens it, the email addresses them by their name. On most platforms, you can also group together data. 

By grouping data, you can ensure the emails that you are sending out are relevant to that specific group. Making the email more personal and highly targeted. 

Along with a strong and clear call to action, email marketing can certainly work a treat. 

Stuck In The Snow?

If you require an extra pair of hands when it comes to the running of your marketing schedule, then look no further.

Universal Web Design is the answer you have been looking for.

Our team of professionals is here to help you increase your sales and keep your audience interested. Get in touch today to find out more about how we can help you.

Call us on 01206 588000 or drop us a message via our website.