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Why Businesses Need Marketing

Most business owners fall into business as they are specialists in what they do, whether they be a mechanic, graphic designer, landscape gardener, business consultant or gas engineer. As a specialist within your field, all of the focus is on doing what you do to best for as many customers as possible. Whether your business model is to work with or for one big company or hundreds of small ones, there is always a number associated with the measurement of your positioned success and this is why businesses need marketing.

As a specialist, it is likely that you better services and or products than most of your competitors, however, as a specialist, your focus in business is too much towards the product you produce or service you deliver and not on the customer generation needed through effective sales and marketing which is needed to become truly successful in your given area.

Providing the service or delivering the goods is only one part of many important aspects when running a business and as a fellow business owner I can assure you that delivering the service or producing the goods is by far the easiest aspect of business, subsequently, do not focus all of your attention on what you do as by now, you are probably already an expert and is why you have your own business or are self-employed at what you do.

Instead, almost all of your focus needs to be on generating more business through new and existing customers. The better you become at generating more business and more dream customers, the more likely it is your business will be able to become an actual business rather than a hobby or something you enjoy at least which has now become a nightmare as what you used to love about your career is no longer the key area you invest your time and the areas you now need to focus your time, such as; accounts, finance, credit control, sales, and marketing at not your specialist areas, which is why almost all businesses unfortunately fail.

If you want to become truly great in business, the following areas are where you need to invest the most time into learning and developing your skillset as well as employing people to manage for you:

  • Marketing
  • Sales
  • Accounts
  • Credit Control
  • Management

As you will see, within this list, there is no mention of the services you provide or the products you produce or sell as I already assume you are an expert in these areas as most small businesses are where a specialist has ventured into owning or creating their own business and is why businesses need marketing.

Typically it is only the true entrepreneurs who are able to turn their hand to any industry and make a success of it as their expertise fall into the following list as listed above and not into the ‘doing’ such as the service delivery or product production as typically there are many people who can provide those aspects as and when needed.

  • Marketing
  • Sales
  • Accounts
  • Credit Control
  • Management

If you are reading this and you are a specialist in what you do, please do not take all of this as doom and gloom. Far from it as the entrepreneur will run into different issues than the ones you face and the biggest fear for the entrepreneur is that they will always be relying on the honesty and loyalty of their team, whereas you, as the expert in what you do will know whether what someone tells you is right or wrong from the off and how to overcome issues quickly through your own knowledge.

But what you do need to be fully aware of is that you are an expert and it is very likely that as the expert you will want to be heavily involved in the runnings of the business, also called business as usual activities and there is nothing wrong with this at all, however, you will, therefore, need to build and have a great team of experts around you on an outsourced basis initially and then potentially inhouse dependent upon how big you wish to become:

  • Marketing Manager (best and most cost effective to outsource)
  • Business Development Manager (inhouse typically)
  • Accountant (typically best to outsource and more cost effective)
  • Credit Control (inhouse typically)
  • Management (inhouse typically)

As I hope you can appreciate, there are lots to cover within each area, however, as the owner of a marketing company and aware that this is arguably the most important area of business; informing customers of what you offer as cost-effectively and time efficiently as possible whilst yielding the best results from all communications. This is a specialist area where you will receive far greater returns on your investment by outsourcing to a digital agency such as us at Universal Web Design rather than doing this in-house as a company. Overall I also wish to explain why businesses need marketing.

The reason being, multiple heads are always better than one and if you had a marketing manager alone, you would be relying fully on their knowledge, which is typically general marketing knowledge rather than specialist marketing knowledge which is what you need until you have or can afford an in-house marketing team.

Working with an online marketing company such as Universal Web Design, you can be assured you have one less key responsibility to worry about as the marketing experts within that team all focus on the key areas within your business for you, whether it be:

  • Your Website
  • Social Media Presence
  • Email Marketing
  • Your Website’s News Page
  • A Mobile Application for Customers
  • Video Tutorials
  • Marketing Videos
  • Search Engine Optimisation
  • Pay Per Click Advertising

As I am sure you can appreciate, no marketing generalist, which is what you would have by employing a marketing manager, could possibly know all of the ins and outs of each subset of digital marketing, as listed above, as a team of specialist would.

Furthermore, employing a marketing manager inhouse is not only less reliable than outsourcing, but this is yet another inflated cost when compared with using the services of a marketing agency like Universal Web Design, subsequently, there are many reasons to outsource than to employ in this instance:

  • Reduced Overheads
  • Multiple Experts Working with You
  • No Reliance on Any One Person
  • Increased Return on Investment (ROI)
  • Multiple Marketing Channels

The added benefit of working with a marketing company, over employing a marketing manager is that a marketing manager typically only knows so much in each area of marketing, almost none of them will know each and every system inside and out and with websites becoming ever more important for all businesses, it is best to use a web-based marketing company than a general marketing firm.

Lastly, if you are to select to work with an online marketing company, be sure to work with one that has built a glowing reputation for itself as you will save a lot of time scouring the web by simply selecting a digital agency to work with that has excellent customer reviews and testimonials. Also, ask how many team members they have and the number of customers they work with and or industries they specialise in. Universal Web Design for instance has:

  • Over 275 Clients
  • Hundreds of Fantastic Testimonials
  • A Fully Inhouse Team
  • Operations Management
  • Accounts Management
  • Business Development Management
  • Ultra Modern Offices
  • Super Fast Internet Speeds
  • Latest Technologies
  • Quad Screen Displays
  • High-Performance Computing Systems
  • VOIP Telephone Solutions

Overall, by working with an internet marketing company such as Universal Web Design, you can be assured that all key areas within your marketing activities are being managed by specialists, ensuring you can focus on what you do best, which is focusing on your business, whilst your marketing department handles lead generation and driving customers to your business.

I hope this post helps you understand why your company and why businesses need marketing in general. If you wish to discuss the prospect of Universal Web Design managing your marketing activities for you, please do not hesitate to call 01206 588 000 or email