Why Google Analytics is So Important for Every Business

by | Dec 5, 2023 | Unassigned

It is highly important for companies to understand their user base, and through using Google Analytics, this is much easier to track. Businesses have to understand their website traffic in order to maintain their desired target market. In this blog we will be covering the different data that Google Analytics tracks, as well as why it is so important for businesses.

Understanding the Audience:

Google Analytics helps companies to track their website traffic through the number of visitors on their website, and are even able to track the number of visitors per each page. They can also track the time spent on each page, something that is especially important for those that have shopping or clothing websites, as it helps to negotiate new trends forming and allows them to increase stock on popular items. Overall this information helps companies identify popular pages within their website and where there are areas for improvement to be made. This makes it easier for companies to see customer data, and when it comes to making improvements to the optimisation of the website. Google Analytics can allow companies to see the right countries that they plan on advertising to, as a way to track to see if their tailored marketing is reaching the right audience. This use of audience segmentation also helps companies by creating targeted ad campaigns, marketing and tailored content to specific audiences.

For companies that partake in e-commerce, Google Analytics also provides detailed insights in online transactions from customers. This then helps track the number of sales, revenue and other e-commerce data, which helps in enabling businesses to make new plans and business decisions to improve their optimisation in their website and online sales.Why Google Analytics is So Important for Every Business

Website Traffic:

Google advertising was a type of marketing that we covered in a previous blog, but is also something that relates to Google Analytics. For the businesses that are running online ad campaigns, Google Analytics merges with Google Ads and other advertising platforms. This allows for cost analysis and the calculation of how much money a project can generate in comparison to the project’s overall cost.

Advertising is also a great way the company can see how traffic is coming into the website. Social media is a great tool to advertise online, and where a lot of traffic has generated from since the beginning of the Covid Pandemic. Paid ads are very cost effective, especially PPC or pay-per-click ads, that only cost the business money once the customer clicks onto the advertisement.

Organic traffic comes from users finding the company through unpaid, natural search results. This can be done when users enter a question or query into a search engine (like Google, Bing or DuckDuckGo) where the search engine then produces a list of results that relate to the query. When users click onto one of these non-paid for advertisements, then it is considered to be organic.

Universal Web Design – Contact Us:

If you need specialist Google Analytics integration and maintenance services, then get in contact with us today. Visit our contact us page by clicking here!

Or if you would like to get in direct contact with our team, you can email through at sales@univeral-group.co.uk . Or call us on 01206 588 000.

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