The use of video production is becoming more and more popular within businesses. We believe it is an essential tool to utilise, as just by having a video on your landing page can increase conversions massively. People tend to enjoy a website more if it is interactive. By enabling someone to physically see how your product or service works before they invest allows you to filter the worthy potential clients from the time wasters.
Video can be used in many different ways depending on what you want the outcome to be. You can have anything from a promotional video to Q&A’s with your staff. Here are some benefits having videos either on your website, or links to an external channel like Youtube can have for your company.
By having something like interviews with staff asking how they found your company and what they like about working with you is great to show. This not only adds personality to your website but it gives the clients a feel for how your staff are before they invest in a service or product with you. It is a good and indirect way to lay foundations for a long term relationships.
Videos are a good way to build up trust with people as they can see for themselves that you are serious about what you do and how you do it. The more real life events people witness on your website, the more you will become trusted to complete the work you do. It can also help build up recommendations and referrals. People love having something to talk about, so by making an interesting or explanatory video, you can make your business the hot topic of conversation.
It is also a really good way to get your message across quickly. Videos are best for those people who just want to be told the facts straight away without the added fluff that written content can include. A video is also accessible at any time from any place so people will always be able to watch your campaign, but when it suits them.
Here at Universal Web Design we have our own Youtube page which you can view to see what we are up to. We currently have Q&A’s with staff, but there is so much more to come, so keep an eye out for our next video!
If you want to find out more about how Universal Web Design can help you with your Video needs, or to find out about any of our other services then call us on 01206 588000. Alternatively you can drop us a message via our website.