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Would it surprise you to learn that merely setting up your website is not enough? Having a website is a commitment and an investment and like most commitments and investments, they need to be looked after and well maintained. If you do not want issues creeping up with your website, then you need to keep a close eye on your website. A website’s primary purpose is to get viewers who will then become potential customers. A poorly maintained website simply cannot do that.

Improves Security

Like most things digital, security is essential and relies on updates. That means that now and then, you will need an update that comes from the software that you uploaded. Security is important as, in many cases, you have not only your data passing through your website but also your customers and clients. You have an obligation to protect that information from hackers to the best of your ability. If you can’t, this can negatively impact your reputation and your finances if the silence sue over their data not being protected. (source).

Boost To Site Traffic

Your website is a representation of both you and your brand. So why would you allow your website to not be regularly updated as this leads to website deterioration? Unimpressed customers will be quick to click off of your website if it is not working properly. You also need to consider the Google Analytics side of things. One of the things that aid in the ranking of search results is how often the website is updated. By note ensuring your website is maintained, you are pushing your search engine ranking further down. (source).

User Experience

This is something that can be essential to the success of your website. You need to ensure that the user can use the website with ease, that they remain engaged. This represents you, your brand and your business. A website full of issues will not reflect well on you or your company and that means a loss in custom. Do not let your website cost you money and your reputation. (source).

Website maintenance can be very straight forward. Sometimes it is as simple as getting the upgrades the website needs and resolving glitches that are affecting the user experience. If you do not have the time to do it, and many people do not, you can contract that out. Universal Web Design have a team of Web designers and developers waiting to help you out. As issues pop up, you can just tell them and they will work hard to resolve them for you. To find out more, visit our website on www.universalwebdesign.co.uk, email us on sales@universalwebdesign.co.uk or give us a call on 01206 588 000.